Moldy fruit sister with Taiwan can seize the Chinese market?

It is reported that Lais Riberiro first made Coupons its debut on the VMI scene in 2010 and officially became an angel of VILLA signing in 2015. It is reported that this year's Fantasy Bra named Champagne Night fantasy bra, worth 2 million US dollars, weighing over 600 carats, a total of more than 6,000 jewelry was set in a 18-carat gold underwear, took 350 hours made. Performance guests Fruit sister on the stage in Victoria, 2010, mold are respectively in 2013 and 2014 for two consecutive years to help defend the big show.

Every year, the big show is the fashion and entertainment circles in a "grand event", the maintenance of the brand itself, the big show is not only a product launch, the important thing is for the brand to earn enough, Ultimately contribute to improving performance. In the past, the models of the big secret show were carefully selected, with very few domestic short-listed. And this time as China's first big show of Wei Mi, China's supermodel participate in catwalks can be described as the history of the most, including Liu Wen, He Sui, Xi Xiaowen, Xi Mengyao, Xie Xin and French-Chinese supermodel Chen Yu et al.

From this we can see that the determination of Wyatt to please Chinese consumers is so great, behind the continuous decline in performance.

Victoria secret was founded in 1997, the peak of 2015 stores more than 3,000. Since then it has started to decline, so far the store has been reduced to 1,600. From the latest results, the parent company L Brands recently announced third quarter of 2017 data show that its sales of Viagra brand fell nearly Dacoz.com 3% to 1.538 billion US dollars, a continuous decline of 9 months. In the first three quarters of this year, Vignett's total sales reached 4.71 billion U.S. dollars, down 9.12% from the same period of last year. The U.S. domestic market almost stalled in performance.

Wealth has always attached great importance to the North American and Canadian markets, the pace of development in other regions is very slow, in the face of the continuous decline of the top two markets, the Chinese market for the underwear brand how important, a glimpse into the knowledge. In addition to moving the big show to China, stores opened several more this year.

By the end of February this year, VMI opened its first flagship store in Asia for the full range of underwear and skincare products at Lippo Plaza, Huaihai Road, Shanghai. It officially announced the full-scale entry into the Chinese market. In March, VMI opened a flagship store in Vientiane City, Day, Beijing Wangfu Central will be officially opened, VMI China's second global flagship store will also be located here.

However, to seize the life-saving straw in the Chinese market is not easy. In September of this year, we met with a "formaldehyde crisis". Shanghai Entry-Exit Inspection and Quarantine Bureau intercepted a number of underpants that Weimi sent to China. The number of such products was found to exceed the standard for formaldehyde. This caused the concern of domestic netizens and consumers, once again stimulated discussions on the quality of the product, the brand's reputation all the way down.