How about 2017 Underwear brand?

In 2016 Underwear brand performance poor.
China's underwear market with annual sales of 100 billion or more, in the overall market, women's underwear accounted for about 60% and the market scale surpass about 60 billion yuan. China's rapid economic development, the rapid growth of household income led to high-end consumer demand for underwear, consumer demand for underwear from the style, fabric, process quality and other basic functional requirements gradually increased to belong to the emotional needs and high-level needs, Pay more attention to the humane care and brand value of underwear, pay attention to the experience of the consumer process, the proportion of consumers to buy high-grade underwear will become bigger.
Although underwear brand retailers and manufacturers under performed in 2016, many companies are still optimistic about the market in 2017 and continue to increase their underwear and other personal clothing markets, especially the Chinese market. Let's take a look at the performance of several domestic and international underwear brand performance in 2017 :
Victoria's Secret Victoria's Secret
Victoria's Secret, Victoria's Secret to run a show in Shanghai, finally achieved a strong rally in October after a long period of decline.
L Brands core financial data is as follows:
Net sales increased 5% YoY to US $ 794 million for the four weeks ended October 28, 2017, up from US $ 756 million in the same period last year. Same-store sales increased 2% YoY, much better than the 1.7% decline expected Net sales increased 1% YoY to US $ 2.618bn in the third quarter of October 28, 2017 from US $ 2.581bn in the same period last year; Same-store sales decreased 1% YoY; Virginian same-store sales increased 1% YoY, Outperform 3.4%; Bath & BodyWorks same-store sales rose 5% YoY, better than 2.6% growth expectation. Net sales decreased 3% YoY to US $ 7,809 million and US $ 8,085 million for the first three quarters of the fiscal year ended October 28, 2017, compared with Amazon Coupon Codes the same period last year. Same-store sales decreased 6% YoY; stripping of swimwear and apparel business strategy , A 5% negative impact on the company's total sales.
According to a statement released by the Shanghai Municipal Bureau of Culture, Radio, Film and Television, Victoria's secret annual show to be performed in Shanghai will be Taylor Swift and Harry Styles. The specific performance date will be November 20 at Shanghai Mercedes-Benz center.
French underwear giant - Iger
In 2016, Iger Group's operating loss in the Chinese market was 19.4 million euros. Its annual sales recorded 1.2921 trillion euros. The sales decline was mainly due to the sluggish Chinese market. As of the first half of 2017, Iger's net sales in Europe increased by 3.4% from a year earlier. Iger is now in China's "to clothing" process is also accelerating. As of the end of March 2017, the Iger China market still did not improve and exacerbated the deterioration, during which sales in the Chinese market plunged 23.9% to 93 million euros.
In early 2017, Iger opened the second underwear store in Shanghai again, with a store area 100% larger than the first branch.
In August 2017, Iger forced the delisting. Iger said: The future will shift the focus of development from the garment department to the underwear department, especially in Mexico, Chile, South Korea and other emerging market operations. But for the future development of China, the most important market in the world, Iger said nothing. This is perhaps the start of a countdown to a full exit of the Chinese market.
The largest US underwear manufacturing company: Hanis brand clothing Hanesbrands
Hanesbrands Inc. (NYSE: HBI) reported its second quarter 2017 results in line with expectations and surpassed market expectations for its full-year revenue forecast, boosting the shares of American lingerie and sportswear manufacturers sharply after Tuesday's session. 4.6 %.
Hanesbrands Inc., which owns brands such as Hanes, Wonderbra, Maidenform and Champion, posted net sales of $ 1,646.6 million in the second quarter, up 11.8% from $ 1,472.7 million in the same period last year. The Group pointed out that the growth was mainly due to the sales of US $ 220 million contributed by the new M & A. The organic sales trend continued to improve in the second quarter, which is believed to resume growth in the second half of the fiscal year.
Urban beauty
City Beauty was founded in 1998, known as "the first fast-lingerie brand in China," the product is mainly targeted at young women groups. In 2012, Lin Chi-ling became the spokesman for urban beauty, the urban beauty of the visibility has been improved. June 26, 2014, City Beauty (China) Holdings Limited listed on the Hong Kong main board, known as "the first unit of Chinese underwear."
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https://promonewblog.wordpress.com/2017/11/08/how-about-2017-underwear-brand/