Flirting Folli Follie will optimize e-commerce business

Recently, Francesco Galli, the chief executive of Italian luxury brand Folli Follie, said in an interview that it would attract new consumers by optimizing its brand online business. Since this year, Folli Follie has Dacoz reorganized the offline stores and branded digital businesses respectively and launched the e-commerce website called The Double F. To better attract new customers, Folli Follie chose to work with three agencies to develop eCommerce businesses and set up an internal team of 16 employees. According to Francesco Galli revealed that the e-commerce site sales exceeded expectations, of which 40% from the brand's loyal consumers.

Founded by the Koutsolioutsos couple in Greece in 1982, the Folli Follie Group owns both the Folli Follie and Links of London brands, as well as Coach, Converse, Patrizia Pepe, Helly Hansen and Harley Davidson in Greece and other countries. The Folli Follie Group has direct control over the Folli Follie and Links of London products in its marketing network, with the wholesale and retail rights of other agency and distribution brands.

It is learned that in May 2011, Fosun Group acquired Folli Follie Clothing Coupons with a shareholding of 9.96% at a price of 84.58 million euros. As of the end of September 2014, Fuxing Group once again increased its shareholding in Folli Follie to 13.85% and became the second largest shareholder of the Group. Some analysts believe that the holdings of Fosun Group is conducive to Folli Follie better to enter the Chinese mainland market.

According to Folli Follie's FY16 results, the Folli Follie Group's 2016 sales increased 12% YoY to € 1,337m, operating profit increased 9.9% YoY to € 262m, and EBITDA increased 10% % To 292 million euros, net profit rose 22% year on year to 223 million pounds.

In addition, George Koutsolioutsos, chief executive of the Folli Follie Group, previously mentioned that although the overall global luxury fashion industry continued to experience a sluggish environment last year, the Group's business in all sectors showed a positive growth and set a new record despite the unstable market environment in 2017 , The Group will continue to expand into new markets and increase its investment in new retail and digital strategies to adapt to the new trend.