Freshness began to decline, and the gray business such as purchasing became the biggest enemy of Pandora in China.
According to the Women's Daily, Danish jewellery brand Pandora Pandora (PNDORA.CPH) announced on Friday that it will appoint Geena Tok, the head of Nike's former Greater China direct sales department, as the CEO of the Chinese mainland. The appointment will take effect next month. She will increase the number after taking office. Purchasing and other "gray market" efforts to report to the Asia-Pacific region president Kenneth Madsen. Previously, Geena Tok has been with the Nike Group for 17 years and has extensive retail related experience.
Since the beginning of this year, Pandora's performance has begun to decline, affected by the group's CEO Anders Colding Friis has submitted his resignation, will leave at the end of August, the brand is currently looking for its replacement. The body shop's former CEO Jeremy Schwartz will be the brand's chief operating officer in September, and he will be in charge of the company's CFO Anders Boyer until Pandora finds a new CEO.
It is noteworthy that this is Pandora's biggest high-level personnel change in recent years, which is related to the fact that the performance caused by the decline in sales of its flagship products has continued to improve.
According to the fashion headline data, Pandora's second-quarter revenue was flat with the same period last year, recording DKK 4.82 billion, or about 747 million US dollars, lower than market expectations, the profit before depreciation and amortization was 31.1%, less than 33.4% in the same period last year. .
For the decline in the Group's performance, Anders Colding Friis once admitted that it was mainly affected by the gray business of the US retail downturn and China Shopping. More and more brand jewelry was imported into China through the gray market and sold online, resulting in its products. The retail price in the region has fallen by an average of 15%. The Group is actively taking measures to curb and minimize the flow of its products into China through other channels. At present, Pandora has more than 200 stores in China and employs more than 1,400 people.
Pandora was introduced to the Chinese market by agents in 2009, but the official introduction of the Chinese market was in 2015. After entering China, Pandora's recognition among the female groups in Beijing and Shanghai increased by 53%. Once successfully, young Chinese consumers were able to gain rapid growth. The brand officially entered the Tmall flagship store last year, but did not disclose the separate electricity. Commercial sales ratio data.
In addition, the high base is also one of the reasons for Pandora's lack of growth in the Chinese market during the quarter. However, as the market became saturated, the expansion of the brand in the Chinese market last year has stabilized. According to the fashion headline data, Pandora's sales in the first quarter of the Chinese market surged 125% to $62.54 million last year, which is a huge gap with this year's decline.
Just as Pandora’s performance was at a bottleneck, Tiffany, once smashed into the altar, returned to the young consumer market through product innovation. Under the leadership of new CEO Alessandro Bigliolo and creative director Reed Krakoff, Tiffany's performance began to recover.
In the three months ended April 30, Tiffany's sales rose 15% year-on-year to $1 billion, and same-store sales increased by 10%. All product categories, including wedding jewellery, recorded growth in all regions of the world. Net profit rose 53% year-on-year to $142.3 million, exceeding analysts' expectations.
In the first quarter of fiscal 2017, Tiffany's net profit only recorded a 6.2% increase, sales growth was stagnant, and same-store sales fell 3% year-on-year, which means that Tiffany is gradually regaining lost market share. Among them, Tiffany's sales in the Asia-Pacific region recorded a significant increase in the performance of Greater China, a 28% year-on-year increase to 329 million US dollars, followed by Japan, where sales in the region rose 17% to 151 million US dollars. Sales in Europe increased 13% year-on-year to $107 million, while sales in North America increased 9% to $425 million.
Although Pandora and Tiffany are not the same price range brands, they will inevitably meet in the segment of young consumers. And the ones that are really comparable to Pandora are those brands with different textures but similar prices, such as APM Monaco from Monaco. The brand's style is young and fashionable, and the materials are mostly made of silver with rhinestones, pearls, etc., priced at 800. Between 2,500 RMB. At the same time, the turnover of traditional jewellery brands from Hong Kong, Chow Tai Fook, Tse Siu Lam, Chow Sang Sang and Luk Fook Group, also benefited from the recovery of the retail market in Hong Kong and accelerated recovery.
There is a view that for a luxury jewellery brand like Pandora, China is an important market that cannot be lost, especially when retail sales in the United States and the United Kingdom are in a downturn.
Consulting firm McKinsey pointed out in the "Double-click" Chinese Consumers Annual Report that the global fashion industry will continue to polarize in 2018, and the growth rate in the luxury sector will be significant. The growth of Chinese consumers' fashion consumption will reach 6 in the next five years. % to 7%.
According to Bain and the Italian Luxury Goods Association's "Global Luxury Market Monitoring Report Spring Edition 2018", this year's global personal luxury goods market sales revenue increased by 6% to 8%, Lightinthebox Coupon Code reaching 276 billion to 281 billion euros, accessories The three categories of jewellery and beauty will be the key forces driving growth, with growth rates expected to be 7%, 7% and 6% respectively.
It is reported that in addition to the Chinese market, Pandora's next key development goal is India, plans to add 50 new stores in India in the next three years, and has sold 110 million euros last year to recycle the brand's distribution business in the Spanish market, officially entered the market. The regional market also reclaimed its distribution rights in areas such as Belgium and South Africa.
Earlier this year, Anders Colding Friis tried to adjust Pandora's strategic goals to a certain extent, slowing down the expansion. After the news of the departure, Anders Colding Friis said in an interview that he was "a bit too optimistic" about the development of the brand, but thought that he had tried his best and there was not much regret.
Berenberg analyst Zuzanna Pusz said in a report that behind the departure of Anders Colding Friis is the sharp criticism of investors, Pandora's management team need to reshuffle.
Another industry source pointed out that Pandora's popularity in the United States and China has many commonalities, neither endorsement of high-end materials nor brand stories of hundreds of years, but win by marketing. Compared with competitors such as Cartier and Tiffany, the lack of celebrity effect And the hollowness of the extravagant genes makes it always a sense of crisis.
However, whether Pandora can extend his golden age through this reshuffle is still to be tested by the market. No one can predict, after all, this is a consumer era dominated by a changing young people.
Due to lower-than-expected results in the second quarter, Pandora lowered its annual sales growth by 4% to 7%, and the profit margin before depreciation and amortization was 32%. It revealed that 250 stores will be opened Soufeel Coupon Codes o lay off about 400 people, including 200 employees in Thailand.
Since the beginning of this year, Pandora Group (PNDORA.CPH) shares have fallen 43% to DKK 392.8 per share. The current market value is about 42.7 billion DKK, which is about 6.65 billion U.S. dollars.
2018年8月27日星期一
2018年8月16日星期四
Netease Yessing "light sports" can become the "big picture" of sports brands
Netease officially launched the light sportswear brand Yessing. According to the information released by NetEase, Yessing is a sportswear that focuses on light sports and provides sports and life. The concept of "light sports" is more popular in foreign countries. Some brands in China also create this type of clothing. In the face of the sports market in the Red Sea, whether the addition of "light sports" can be divided into a piece of the market remains to be tested.
According to Evan, director of marketing and promotion at Netease, “light sports” is to make sports everyday and easy, and to make sports a simple and interesting little thing that can be moved anytime, anywhere. There is no strong challenge to yourself, self-cultivation, release of pressure, and accumulation of energy. He believes that "light movement" is a concept of movement.
Under the "light sports" positioning, Yessing's overall design style is younger, the color is mainly solid color, except for the basic black and white, more use of blue and red, the version is mainly loose, and the tight design is less. This is also the design style often used in this category of sports and leisure fashion, such as Adidas' NEO series, FILA's leisure series and SKECHERS.
In terms of pricing, the price of Yessing is closer to domestic sports brands such as Li Ning and Anta. For example, a simple women's short-sleeved T-shirt, Adidas' NEO series is priced between 129-300 yuan, FILA price is generally between 300-400 yuan, and SKECHERS is priced between 139-500 yuan. Netease's women's round neck T-shirt is priced at 109 yuan, lower than the lowest price of the top three.
The biggest difference with other sports brands is that Yessing's starting lineup includes the jeans category, which is named "verb jeans." According to Evan, the verb jeans were originally designed for cycling and can be used for cycling, running, walking, and daily commuting. Its main feature is its high elasticity, and its sports needs are also considered in the design of the waistband.
Evan believes that compared with casual brands and fashion brands, Yessing will have an advantage in the realization of fabrics, workmanship and sports functions. Compared with sports brands, Yessing does not have too many limitations, and there is more room for brand positioning.
A staff member responsible for NetEase's strict selection of marketing told the China Business Daily that the network is ready to prepare for the project by the end of 2016. "There is a wave of fitness at home and abroad, and there is still room for growth in sportswear market. In addition, because the men's wear women's market is very fragmented, the market share of the highest brand will not exceed 5%, but the sportswear market is the opposite. Very concentrated, such as last year's largest Adi Nike has a market share of about 20%, so it is more suitable for brand incubation," she said.
In fact, "light sports" is not a new word in China. SKECHERS China CEO Chen Weili once said that its brand positioning is "light sports", and the female sports brand MAIA ACTIVE has also positioned itself as a light sportswear brand. The brand has completed 40 million yuan of A round of financing at the end of May 2018.
As a women's sports brand product, Maya's differentiation is reflected in the following three aspects: fashion, suitable for Asian women's body shape and comfort. Founder Ou Yirou said that the core of the brand is more about wrapping the concept of “moving up” in everyday life. Therefore, many fashion elements are incorporated into Maya's sportswear design: ballet cross straps, falling flowers and marble textures, hollowed water ripples, etc.
Maya officially told the media that they analyzed the Asian women's body type data, first produced the first sample through the model, and then tried to wear a large number of Asian models, professional gymnasts and daily exercisers to Newchic Coupon Code collect feedback and adjust the final version. Type and size. In the development of sports fabrics, Maya also said that it has cooperated with a number of sports fabric suppliers and research and development institutions, a variety of exclusive sports fabrics, hoping to achieve a "naked" experience.
The current price of Maya products is positioned between the popular sportswear brand and the high-end sportswear brand. They found that users at the Chinese market are looking for more choices at the price level of light sports consumption. Perhaps consumers will choose traditional international sports brands, but when consumers turn sports into daily habits, they want sportswear to be both fashion and sporty, and even wear them when they go to work.
Ou Yirou, the founder of the Maya brand, once worked in the American fashion circle. Although New York and California are the popular places for light sportswear and the Colosseum, their judgment on the growth of the light sportswear Chinese market is even stronger. She believes that foreign countries are certainly a new market growth point. The explosion of China's light sports market will soon come. The sports lifestyle is now following the footsteps of foreign countries. The development of the industry will be 2-3 times faster in China. speed. If we can now seize this wave of growth opportunities in China, there will be a unicorn company in China's light sports market.
Looking at foreign markets, Outdoor Voices, a light sports brand founded in 2013, received an investment of US$1.1 million in May. According to foreign media reports, Outdoor Voices has received an additional investment of US$7 million including A.P.C.
According to foreign media, Outdoor Voices offers casual DressLily Promo Code sportswear for men and women. These light sportswear can be worn on occasions including skipping, running, playing basketball, yoga or going out. In North America, wearing Outdoor Voices is considered a fashion choice.
Guo Hesheng, secretary general of the China Light Industry Enterprise Management Association, told reporters that with the acceleration of the urban rhythm and the escalation of consumer consumption, the concept of “light movement” reflects the demands of young people. Sportswear is a piece of the Red Sea, a new concept of building, to consider consumer acceptance, brand loyalty, as well as corresponding publicity and sales channels. “The sports brand giant has strong product technology research and development capabilities and a deep brand foundation, which may be a challenge for light sports brands.”
A veteran of the apparel industry told reporters that the clothing Zaful Discount Code industry has a level of grading, and a small number of brands have no bargaining power in the entire clothing supply chain. Once the magnitude reaches the watershed, the brand is more competitive. Force, can achieve the benign operation of the brand. In his experience, in the tide of sports and fitness, from brand creation, promotion to profitability, the next 3-5 years is the key moment to truly test these emerging domestic brands.
According to Evan, director of marketing and promotion at Netease, “light sports” is to make sports everyday and easy, and to make sports a simple and interesting little thing that can be moved anytime, anywhere. There is no strong challenge to yourself, self-cultivation, release of pressure, and accumulation of energy. He believes that "light movement" is a concept of movement.
Under the "light sports" positioning, Yessing's overall design style is younger, the color is mainly solid color, except for the basic black and white, more use of blue and red, the version is mainly loose, and the tight design is less. This is also the design style often used in this category of sports and leisure fashion, such as Adidas' NEO series, FILA's leisure series and SKECHERS.
In terms of pricing, the price of Yessing is closer to domestic sports brands such as Li Ning and Anta. For example, a simple women's short-sleeved T-shirt, Adidas' NEO series is priced between 129-300 yuan, FILA price is generally between 300-400 yuan, and SKECHERS is priced between 139-500 yuan. Netease's women's round neck T-shirt is priced at 109 yuan, lower than the lowest price of the top three.
The biggest difference with other sports brands is that Yessing's starting lineup includes the jeans category, which is named "verb jeans." According to Evan, the verb jeans were originally designed for cycling and can be used for cycling, running, walking, and daily commuting. Its main feature is its high elasticity, and its sports needs are also considered in the design of the waistband.
Evan believes that compared with casual brands and fashion brands, Yessing will have an advantage in the realization of fabrics, workmanship and sports functions. Compared with sports brands, Yessing does not have too many limitations, and there is more room for brand positioning.
A staff member responsible for NetEase's strict selection of marketing told the China Business Daily that the network is ready to prepare for the project by the end of 2016. "There is a wave of fitness at home and abroad, and there is still room for growth in sportswear market. In addition, because the men's wear women's market is very fragmented, the market share of the highest brand will not exceed 5%, but the sportswear market is the opposite. Very concentrated, such as last year's largest Adi Nike has a market share of about 20%, so it is more suitable for brand incubation," she said.
In fact, "light sports" is not a new word in China. SKECHERS China CEO Chen Weili once said that its brand positioning is "light sports", and the female sports brand MAIA ACTIVE has also positioned itself as a light sportswear brand. The brand has completed 40 million yuan of A round of financing at the end of May 2018.
As a women's sports brand product, Maya's differentiation is reflected in the following three aspects: fashion, suitable for Asian women's body shape and comfort. Founder Ou Yirou said that the core of the brand is more about wrapping the concept of “moving up” in everyday life. Therefore, many fashion elements are incorporated into Maya's sportswear design: ballet cross straps, falling flowers and marble textures, hollowed water ripples, etc.
Maya officially told the media that they analyzed the Asian women's body type data, first produced the first sample through the model, and then tried to wear a large number of Asian models, professional gymnasts and daily exercisers to Newchic Coupon Code collect feedback and adjust the final version. Type and size. In the development of sports fabrics, Maya also said that it has cooperated with a number of sports fabric suppliers and research and development institutions, a variety of exclusive sports fabrics, hoping to achieve a "naked" experience.
The current price of Maya products is positioned between the popular sportswear brand and the high-end sportswear brand. They found that users at the Chinese market are looking for more choices at the price level of light sports consumption. Perhaps consumers will choose traditional international sports brands, but when consumers turn sports into daily habits, they want sportswear to be both fashion and sporty, and even wear them when they go to work.
Ou Yirou, the founder of the Maya brand, once worked in the American fashion circle. Although New York and California are the popular places for light sportswear and the Colosseum, their judgment on the growth of the light sportswear Chinese market is even stronger. She believes that foreign countries are certainly a new market growth point. The explosion of China's light sports market will soon come. The sports lifestyle is now following the footsteps of foreign countries. The development of the industry will be 2-3 times faster in China. speed. If we can now seize this wave of growth opportunities in China, there will be a unicorn company in China's light sports market.
Looking at foreign markets, Outdoor Voices, a light sports brand founded in 2013, received an investment of US$1.1 million in May. According to foreign media reports, Outdoor Voices has received an additional investment of US$7 million including A.P.C.
According to foreign media, Outdoor Voices offers casual DressLily Promo Code sportswear for men and women. These light sportswear can be worn on occasions including skipping, running, playing basketball, yoga or going out. In North America, wearing Outdoor Voices is considered a fashion choice.
Guo Hesheng, secretary general of the China Light Industry Enterprise Management Association, told reporters that with the acceleration of the urban rhythm and the escalation of consumer consumption, the concept of “light movement” reflects the demands of young people. Sportswear is a piece of the Red Sea, a new concept of building, to consider consumer acceptance, brand loyalty, as well as corresponding publicity and sales channels. “The sports brand giant has strong product technology research and development capabilities and a deep brand foundation, which may be a challenge for light sports brands.”
A veteran of the apparel industry told reporters that the clothing Zaful Discount Code industry has a level of grading, and a small number of brands have no bargaining power in the entire clothing supply chain. Once the magnitude reaches the watershed, the brand is more competitive. Force, can achieve the benign operation of the brand. In his experience, in the tide of sports and fitness, from brand creation, promotion to profitability, the next 3-5 years is the key moment to truly test these emerging domestic brands.
2018年8月8日星期三
DressLily Coupon Code August 2018
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Source: https://wordpress.com/post/intelightin.wordpress.com/116
Tianchuang Fashion Launched The First Automated Intelligent Production Line In China
Tianchuang Fashion, a domestic fashion women's shoe manufacturer, recently launched the first automated intelligent production line in Nansha, serving its main brand KISSCAT. This is the first time that industrial robots have been used in the mass production of fashionable women's shoes. Technology can more efficiently support single-piece flow flexible manufacturing, create a more personalized Zaful Discount Code and comfortable wearing experience, and help enterprises transform from mass production to personalized manufacturing.
According to the reporter's understanding on the spot, the intelligent part of KISSCAT's new production line is divided into three dimensions: automation, digitization, and intelligence. In the automation dimension, machine substitution is realized, and labor efficiency is improved; in the digital dimension, information integration automation, data analysis systemization and execution improvement are improved; in the intelligent stage, intelligent matching data, memory storage, automatic and efficient processing are realized.
The person in charge of Tianchuang Fashion said that with the help of automation and intelligent means, it can not only meet the increasing demand for personalized customization, but also make the product quality more stable and DressLily Promo Code further improve the efficiency, effectively shortening the supply cycle; on the other hand, artificial Intelligent applications have effectively reduced the number of employees by up to 60%. Today, when industrial workers are scarce, it is even more significant for the manufacturing industry. In addition, the upgrade of "intelligence" is only part of the company's strategic planning. In the future, to build a full-link digital operation system, to better provide users with personalized, customized dressing services for corporate development goals.
According to the reporter's understanding on the spot, the intelligent part of KISSCAT's new production line is divided into three dimensions: automation, digitization, and intelligence. In the automation dimension, machine substitution is realized, and labor efficiency is improved; in the digital dimension, information integration automation, data analysis systemization and execution improvement are improved; in the intelligent stage, intelligent matching data, memory storage, automatic and efficient processing are realized.
The person in charge of Tianchuang Fashion said that with the help of automation and intelligent means, it can not only meet the increasing demand for personalized customization, but also make the product quality more stable and DressLily Promo Code further improve the efficiency, effectively shortening the supply cycle; on the other hand, artificial Intelligent applications have effectively reduced the number of employees by up to 60%. Today, when industrial workers are scarce, it is even more significant for the manufacturing industry. In addition, the upgrade of "intelligence" is only part of the company's strategic planning. In the future, to build a full-link digital operation system, to better provide users with personalized, customized dressing services for corporate development goals.
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