Some time ago, Vetements, which had been smashed by the media, had been exposed by several media outlets. The brand was being constrained by arrogant pricing and boring designs and gradually abandoned by trend lovers. Although Creative Director Demna Gvasalia Tomtop Coupons publicly stated that the remarks were nonsense the next day, the topic has been gradually fermented and spread on social media.
All of these seem to indicate that an era of the trend circle has come to a close, and when I think about these clues, I find that everything is traceable...
Teen Witt's troubles
In my opinion, the Vetements phenomenon is a historical product that belongs to a specific era. It is young and rebellious. Although there is not much content to lead the times in the design, as long as their micro-processing, the uniform sweater can be popular all over the world, this trend once let the mainstream fashion ring exclaimed the loss of the value of fashion. ".
However, is Vetements really just a speculator? The answer is obviously not.
Their cleverness lies in their ability to start with stylized content and then transform it. When an ordinary object you are familiar with suddenly has other attributes, you are always willing to look at it more. After all, recreating is always easier to draw attention because it can generate analogies in all dimensions and broaden your knowledge.
Vetements are even better than this. They try to perceive the world from a cross-cultural perspective. Both in the costume itself and in the style of presentation, they all span the category of ugliness alone.
So, although I don't necessarily have to buy these premiums to excessive clothes, the emergence of Vetements undoubtedly puts a strong boost in the industry.
This is an era in which thousands of messages arrive every day. The more personal the perspective and the uniqueness of the message, the more attention you get. They make you feel that you are communicating with a cool and unusual friend rather than behave yourself. The media, this is Vetements most proud of the "identity."
However, these venerable Vetements eventually fell into the pit, and I remember that in an interview, brand CEO Guram Gvasalia reiterated the brand product strategy several times, only four words - hunger marketing.
Guram Gvasalia emphasized: "Our supply is always lower than market demand, so we can always sell out. This is our strategy. If you see discounted goods, it means that the supply exceeds the market demand. ."
However, the scarcity strategy of Vetements has gradually become weak in actual combat. At the end of last year, the brand's Pop-up campaign in Hong Kong was a good example.
Prelude to the activity continued, several notices were issued, and the mysterious atmosphere continued to be rendered.
It wasn’t until the opening day before the venue was announced – the runway of the old Kai Tak Airport in Kowloon.
Same style and amazing price
The reason is that blush conceals all the turbulence. Only when the wave retreats can you see whether Vetements is naked or naked. It does not have a profound foundation of fashion and brand accumulation. It is more like a spoiler who blew up mid-way. After tasting its sweetness, it tries to follow the path to the end and continues to use super high premiums to benefit from hunger marketing. .
These profound interpretations of Guy Debord's "Landscape Society" quoted Feuerbach's "symbols are better than the real thing, the copy is better than the original, and the phenomenon is better than the essence" and continue to dilute the brand value.
Vetements apparently Coupon Code Aliexpress overestimated themselves. As the appeal of the brand declines, hidden dangers start to appear one by one: because the brand itself no longer has the ability to create topics, leading to the slow-moving merchandise, hunger marketing will not work. Vetements' interlocking three axes - "identity", "hunger marketing", and "topicality" have all been broken down by the same brand, and the whole is like a chain reaction.
Perhaps because of the relationship between the same creative director, today's Balenciaga is more like the ultimate version of Vetements. It not only ranks first in the world's hottest brand of the Lyst Index, but also locks the future of Vetements to some extent.
In the eyes of many people in the industry, the golden period of Vetements is over. I believe this trend, Gosha, is also in the eyes.
Gosha's closure of personal brands seems to be more of a type of rapids in the industry, because his situation is much better than Vetements.
Gosha Rubchinskiy
Nowadays, some of the trend forms I would like to classify them as "formula trend". The endless stream of reference and design embezzlement are like the spy in the dish. What do these tagged designs mean? As we look at our hearts, we feel more and more uninterested, because these only remain in the visual presentation.
This is not only a problem of a certain brand but a problem faced by the industry. No style or aesthetic can escape the constraints of the market. Consumerism, social media, and market Rosewholesale Coupon Code recognition are firmly tied together. The various popular design labels seem to have become politically correct.
The popularity of social media has caused us to become more and more short-term about our surroundings. They reinforce our demand for new things, raise our thresholds, and make the times gradually desensitize, making the market's metabolism more and more ruthless. Rapidly - it can make the tide brand that has been pushed onto the altar instantaneously, but also allows the most topical designers to choose rapids, which not only means the end of an era, but also promotes people's attention In the new era, we cast a "Vetements".
It won't be long before we Free Promo Codes will see Burberry under the charge of the myth of explosion Riccardo Tisci; Céline after training by Dior Homme's empire Hedi Slimane; and of course Louis Vuitton men's clothing under the vigilance of Virgil Abloh. Continue the new round of separatism.
