2018年9月24日星期一

Fashion Brand Marimekko Raises Full-Year Profit Forecast

Finnish fashion brand Marimekko announced on Friday that it will raise its full-year profit forecast.

In the previously released interim financial report, the company expects full-year sales in FY1818 to be higher than FY2017, but operating profit "may be equal to or higher than FY2017." In the latest financial forecast released this Friday, the company said that due to better-than-expected sales of retail channels in Finland in August, the profit in FY18 will be higher. Marimekko Newchic Coupon maintains its previous sales forecast, but expects profits to grow by $12 million.

Due to the increase in wholesale channel sales in the third quarter and the increase in operating costs in the fourth quarter, the company expects most of its revenue to come from the second and third quarters, rather than the traditional third and fourth quarters.

Raising annual financial expectations is an important turning point for Marimekko. This means that the company's 2018-2022 development strategy is effective, including key personnel changes, improved design, active cooperation with other brands, and expanded retail channels.

This month, Marimekko's flagship store in Tokyo will be reopened after the renovation.

The key financial data for Marimekko as of June 30, 2018, in the first half of 2018, is as follows:

Sales increased by 16% year-on-year to 52.3 million euros, with Soufeel Coupons sales growth in all regions, with Finnish retail channel sales up 11% year-on-year, wholesale channel sales up 27%, and local market total sales of 28.06 million euros; Sales of wholesale channels in the Asia Pacific region increased by 22% year-on-year, with total sales of 11.22 million euros

Operating profit increased to 10.3 million euros year-on-year, compared with 1.6 million euros in the same period last year.

Earnings per share were 0.98 euros, compared to 0.08 euros in the same period last year

EBITDA (earnings before interest, taxes, depreciation and amortization) was €11.7 million, compared to €3.3 million in the same period last year.

Marimekko's financial forecast for FY 2018:

The Finnish market is an important local market for Marimekko, with sales accounting for about 50%, of which retail sales will perform well, and non-recurring promotions will have a positive impact on sales.

The Asia Pacific region is Marimekko's second largest market and sales will increase in FY 2018. Among them, Japan is the company's largest market in the region, Marimekko increases its stores in Japan at a certain rate every year, and the increase in stores and product categories will increase sales.

Sales of self-owned e-commerce and other online channels will continue to GeekBuying Coupons grow, and 10 to 15 stores and counters will be opened.

2018年9月12日星期三

Champion and the e-sports team Dignitas reached a cooperation

The NBA Philadelphia 76ers' professional e-sports team Dignitas has entered into a multi-year GeekBuying Coupons cooperation agreement with the sportswear brand Champion, and Champion will become the official clothing sponsor of the Dignitas team.

According to the official statement of the 76ers, Champion will provide Dignitas team with competition suits, daily casual wear and sportswear, and will launch a dedicated product line for fans of the Dignitas team.

It is worth mentioning that the "Counter Strike: Global Offensive" (CSGO) women's team under the Dignitas team won the world championship in February 2018. Champion will also launch a line of women's products under the brand Dignitas.

In addition, starting in the fall of 2018, Champion will also Newchic Coupon undertake the construction and operation of the Dignitas team online store, which will be in parallel with Champion's own brand rebranding plan. Champion's trademark will appear on the official costume of every member of the Dignitas team. Twelve members of the Dignitas team will release clothing products from Champion and Dignitas via social media.

The Dignitas team was created in September 2003 and was acquired by the NBA Philadelphia 76ers in September 2016. It has: "Peace Survival" (PUBG), "Counter Strike: Global Offensive" (CSGO), "Clash of Clans: A number of e-sports project teams including Clash Royale.

The signing of Champion and the Dignitas team is not the first collaboration between the first sports brand and e-sports. In January 2017, Adidas announced a clothing sponsorship agreement with the e-sports team Vitality. In November 2017, Jordan Brand released on its official Weibo LPL player Su Hanwei (ID: xiye night) and KPL player Chen Zhengzheng (ID: Cat cat god) wearing two Weibo products of Jordan products, but Jordan side Lazy Bear Sports replied that this cooperation is not a signing or sponsorship, but only a one-off brand to show cooperation.

Such attempts by sports brands in recent years show that they are taking Soufeel Coupons advantage of e-sports, a popular sport that is being sought after by the market – and the young people behind it.

2018年9月6日星期四

ZARA Eembarked on a Clothing Road to Expand Hhome Business

The second concept store of ZARA HOME, the home brand of fast fashion giant ZARA, was unveiled on the east side of the first floor of Building 4 of Beijing World Trade Center. In the store, each partition room mainly sells Zaful Coupon Code bedroom supplies, bathroom products, restaurant supplies, decorations, household casual clothes and aromatic products. The materials of the products are also made of pure materials such as linen, cotton, satin, canvas, raffia and wood.

It is understood that ZARA was founded in 1975 and is part of the Inditex Group, with more than 1,900 stores in 87 markets worldwide. In China, ZARA has established more than 500 stores involving 63 cities. In 2003, ZARA opened the first ZARA HOME store.

At present, on a global scale, China has become the second largest market for ZARA after Spain's domestic market. ZARA HOME has also begun to overweight the Chinese market. In April 2016, ZARA HOME officially launched the Tmall flagship store. In May 2017, ZARA HOME opened the largest flagship store in Asia in Shanghai, which is the 35th store of ZARA HOME in the Chinese DressLily Promo Code market. Since then, ZARA HOME has opened stores in Shenzhen and other places.

It is worth noting that the ZARA HOME store is overweight because ZARA parent company Inditex has experienced a significant slowdown in its growth in recent years. In June this year, ZARA parent company Inditex Group released its first-quarter earnings report. In the three months ended April 30, Inditex sales were 5.654 billion euros, up 2% year-on-year; net profit was 669 million euros, up 2.23 year-on-year. %. Compared with the same year last year, Inditex sales increased by 14% and net profit increased by 18%, the growth rate slowed down significantly.

In addition to the slowdown in performance, ZARA is still caught in the "plagiarism door." This year, clothing brand Diesel Diesel and Marni's parent company OTB Italian Fashion Group won a three-year design plagiarism lawsuit against Inditex. The Milan court asked Inditex Group to recall the infringing material and stop selling it, paying $235 for each product. Compensation. In 2016, a group of 12 illustrators made a deal for ZARA to plagiarize their illustrations, accusing ZARA of selling clothing and accessories that contained illustrations or elements that were not authorized by them. In 2015, ZARA was also accused of copying luxury fashion brands Balmain Balmain, Valentino Valentino, Celine, and Yeezy.

The industry believes that in the fast fashion brand, although ZARA entered China earlier, but due to the rapid development of domestic fast fashion in recent years, HM, Uniqlo, MUJI and so on have all New Chic Coupon Code increased the Chinese market, in addition to TOPSHOP and other emerging fast fashion The brand "grabs". In the future, ZARA will increase the number of Chinese markets, whether it is from household goods stores or fast fashion clothing stores, and will face great challenges, and this diversified development may not bring expected benefits to the Group.