2019年6月26日星期三

Traditional underwear is getting worse and worse

EMBRY Holdings Ltd. (1388.HK), a local lingerie giant based in Shenzhen, released a profit warning. It is expected that the interim net profit will be reduced. However, the company has not disclosed Coupon Codes specific expectations, but the positive or negative of the profit warning usually represents a huge change in the company's performance. .

As for the expected interim profit forecast, the Shenzhen company blamed “the retail sentiment continued to be weak, and the uncertainty of the global macroeconomic environment, consumption has become more cautious.”

The preliminary results of the first quarter of the previous year showed that the first quarter of the company's sales recorded a decline of approximately 7%. The company attributed the year-on-year depreciation of the RMB against the Hong Kong dollar and the overall retail atmosphere was weak. However, since Embry's main business is located in mainland China, one of the two reasons is obviously difficult to establish. During the reporting period, same-store sales of stores operating for more than 15 months recorded a high single-digit decline, with a total net decrease of 39 to 1,798 stores, of which 1,520 and 278 were dedicated to counters and specialty stores, respectively.

Since last year, Embry has shown signs of fatigue. Due to the one-time compensation for relocation in 2017, the company's net profit fell from HK$495.3 million to HK$151.2 million in 2018, a drop of 70%. After adjustment, the net profit in 2018 still fell by 4.21%.

In 2018, An Lifang's income was 2.519 billion Hong Kong dollars, up 4.80% year-on-year, of which retail income was 2,058.4 million Hong Kong dollars, a slight increase of 0.90% year-on-year, accounting for 83.95% of the group's total revenue. E-commerce and wholesale income increased by 32.68% to HK$388.6 million, accounting for 15.85%.

The traditional underwear industry is currently facing a big impact. In addition to the continuous erosion of the sports industry, the physical and psychological determination and awakening of the younger generation to get rid of the "steel ring" continues to strengthen.

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2019年6月17日星期一

Lulu lemon Chinese Market Performance Shining

Canadian sports brand Lulu Lemon released its first quarter earnings report for 2019. In the three months ended May 5, Lulu Lemon's global operating income increased by 20% year-on-year to US$782 million, and net profit increased by 28.5% to US$96.6 million. The Chinese market performed the strongest, with a year-on-year increase of nearly 70%. However, industry professionals have analyzed that Lulu Lemon's main category of women's yoga apparel sales may enter the platform period, sales growth slows down, Lulu lemon needs to launch more products of other categories, in order to maintain rising growth in the domestic market. situation.

China market becomes a performance growth engine

It is reported that Lulu Lemon's financial report shows that China's regional performance is the most eye-catching, sales increased by nearly 70% year-on-year. Driven by sales growth in China, sales in the Asia-Pacific region increased by nearly 40% year-on-year. During the reporting period, Lulu Lemon has opened new stores in cities such as Xi'an and Chongqing. In 2019, it is expected to add 10 to 15 stores in China.

Stuart Haselden, chief operating officer and executive vice president of international business, said, "Compared with North America, our business vision for China is more numerically considered. 50% of China's business comes from online." He said that WeChat and Tian Cats have a dominant position in China and will continue to be an important part of the digital business.

Lulu Lemon's promotion strategy in China is now well known in the industry, that is, through the “opinion leader” and “community economy” to accurately target the target population, and then bundle with the latter.

Specifically, Lulu Lemon will regularly hold yoga classes in major cities to attract local yoga communities and enthusiasts, and to maintain a cooperative relationship with the surrounding yoga studios, to lead the community with yoga instructors, and to actively target the targets. crowd.

At present, Lulu Lemon has more than 1,600 brand ambassadors worldwide, divided into three global yoga ambassadors, elite ambassadors and store ambassadors. Their main function is to experience products and promote social interaction. Lulu Lemon hopes to help the brand build a brand image in the consumer's heart through this unique and targeted “intensive cultivation”.

Future directions: men's market and sports shoes market

According to the reporter's understanding, before and after 2012, Lulu Lemon, which focused on women's yoga costumes, encountered difficulties. Due to the singularity and high price of the Lulu lemon product line, some lower-priced competitors in the market began to grab its market. Nike, An Dema and other sports brands have also launched relatively low-priced Free Voucher Codes sports and leisure products.

Lulu Lemon has encountered unprecedented market competition, coupled with the limitations of the growth of the female market, the development of new business, the search for new ways of profit growth has become an urgent problem for Lulu Lemon.

Relevant experts from the China Culture and Education Sporting Goods Association said that yoga apparel is a relatively small category. After a period of sales, it is likely to enter the platform period, and the sales growth rate will slow down. This is a phenomenon that will occur after a new product is released for a period of time. . Lulu Lemon wants to continue to grow and needs to develop more types of products.

In response to the competition, Lulu Lemon decided to cultivate the menswear market, hoping to walk through two legs and get rid of the dependence and restraint on the female market.

According to its financial report for the first quarter of 2019, the sales of men's wear business achieved a growth rate of 33%.

In addition, Lulu Lemon is also planning to enter the sports shoe market. Company CEO Calvin McDonald said the team has found a gap in the footwear market and is developing a line of sports shoes.

But he said that details about the progress of footwear development will not be disclosed until new products are released in 2019.

However, the current sports shoe market is relatively mature. According to Euromonitor's report, in 2018, Nike's share of the US sportswear market was 18.3%, Adidas was 6%, Anderma and SKECHER were followed by 4.1% and 2.6% respectively. The main Lulu lemon market share is 1.9%. In the Chinese market, domestic brands such as Anta, Li Ning and Xtep are also overweight in the sports shoes market. It can be seen that Lulu Lemon will still face considerable pressure in the future if it wants to maintain its upward development.

2019年5月23日星期四

Topshop Will Announce Bankruptcy Restructuring Plan

The poor performance of Arcadia Group Ltd., the parent company of British high street fashion brand Topshop, is about to be announced with the bankruptcy restructuring plan announced this week.

The Sunday Times claims to have reviewed the “Company Voluntary Agreement” (CVA) program of Arcadia Group Ltd. and disclosed that the group’s revenue fell 10.5% year-on-year to 1.7 billion in the fiscal year ending August 2018. Sterling, comparable sales also recorded a 7.5% decline.

According to market research firm Kantar Kaddu, Arcadia Group Ltd.'s revenue fell further 5% in the first 12 weeks of March 10, 2019. Analysts pointed out that the group's recession began in the summer of 2015, and the market share has shrunk by 100 basis points to 3.2% so far.

Under the impact of the changes in the retail industry, the weak demand in the UK and the competition in the same industry, Arcadia Group Ltd., which has not been able to invest enough by owner Philip Green, has been devastated. The flagship brand Topshop is the first to bear the brunt of the brand's comparable sales before Christmas. A sharp drop of 20% year-on-year.

The retail and real estate industry described the group's stores as “boring” and “depreciated”, and the brand online shopping platform was completely unable to compete with ASOS PLC (ASC.L), Boohoo Group PLC (BOO.L), its Dorothy Perkins and Miss Selfridge. Brands are also outdated.

Philip Green plans to close 57 stores in the UK through the CVA program and seek to lower the average rent of 30% for the remaining 459 stores. Some commercial real estate developers pointed out that if Arcadia Group Ltd. does not resort to CVA and other means, it is likely to go bankrupt within six months. If Philip Green fails to reach an agreement with the owner on CVA before the quarterly rent limit at the end of June, it will also Face the risk of bankruptcy.

Due to the complex architecture of Arcadia Group Ltd., the group is required to apply for eight CVAs, and each program receives at least 75% of store owners' support. It is reported that the owner is dissatisfied with Philip Green's commitment to inject 100 million pounds of cash into Arcadia Group Ltd. to renovate the store and rebuild the brand. In addition, Philip Green proposed to exchange the 10% stake in Arcadia Group Ltd. for the owner to support CVA, but some owners requested The proportion has increased to 30%.

At the same time, Philip Green is negotiating with pension fund trustees at Arcadia Group Ltd. to cut back on pensions. Two years ago, he raised Arcadia Group Ltd.'s annual pension for the next ten years from £25 million to £50 million in the turmoil of the BHS department store bankruptcy. He is now planning to re-down to £25 million. It is reported that pension regulators and the UK Pension Protection Fund Pension Protection Foundation have rejected Philip Green's request and they have the right to vote against the CVA of Arcadia Group Ltd.

The supply chain has also created a higher capital turnover pressure for the group, and its suppliers have no access to credit insurance, meaning that the group needs sufficient cash prepaid goods.

The media said that Philip Green Dacoz does not rule out the sale or end of international business, and most of the international market is currently losing money. Currently Arcadia Group Ltd. has 1,170 outlets in 36 countries, more than half of which are department store counters. Only independent stores in Ireland, France, Germany, the Netherlands, the United States and Australia are directly operated by the group. Last month, Philip Green just bought back a 25% stake in Topshop/Topman's US business in private equity firm Leonard Green & Partners LP for £1.

Some sources in the real estate industry told the Guardian: "Now Green's name is simply poisonous." Based on the scale of Arcadia Group Ltd.'s business, its impact on local communities, and a series of Philip Green's misdeeds, the source expects its CVA to be Caused huge controversy.

It is reported that in October 2018, Philip Green tried to legally block the password, but instead of racist and sexual harassment by politicians, he left the UK and did not set foot on the London headquarters of Arcadia Group Ltd.

Philip Green's wife, Tina Green, is a resident of Monaco, a tax haven. Someone who also settled in Monaco's "Sunday Times Rich List" revealed to the media that Philip Green often walks alone on the waterfront. "He doesn't look good," the rich man claimed.

Philip Green's Arcadia Group Ltd. issued £1.2 billion to Taveta Investments Ltd., a holding company controlled by Tina Green, in 2005 in the name of repaying loan interest. Over the years, Philip Green has earned more than £1.5 billion from Taveta Investments Ltd. However, in 2015, BHS Department Store, which had a pension deficit of 571 million pounds, sold for £1 to Dominic Chappell, a former bankrupt who had no retail experience and three bankruptcies, resulting in the bankruptcy of the 87-year-old British traditional department store a year later. Eventually closed down.

According to the "Sunday Times 2019 Rich List" released last week, the net assets of the Philip Green couple have evaporated by 1.05 billion pounds in the past year, and their net worth has dropped sharply from 4.9 billion pounds in the peak of 2006 and 2007 to 950 million pounds. What's more, due to the huge pension deficit of Arcadia Group Ltd. and the large number of loss-making stores ready to close down, the group that valued the £750 million valuation of the Rich List last year is now worthless.

2019年5月8日星期三

Zara Founder Will Receive 1.62 billion Euros Dividend this Year

Inditex's founder and largest shareholder, Amancio Ortega, has received more than 813 million euros in dividends from Zara's group. On May 2, shareholders such as Amancio Ortega received a dividend of 0.44 euros per share, which is the first dividend of Inditex shareholders this year.

For the whole year, the Spanish YOOX Promotion Code fashion tycoon Amancio Ortega will receive 1.62 billion euros (about 12.29 billion yuan, 7.58) from Inditex's dividend this year, nearly 300 million euros more than he did in 2018.

According to the announcement of the company in early May, the board of directors proposed to re-negotiate the new dividend policy in July next year. The dividend for this year will be increased to 0.88 euros. (0.88 euros per share: 0.66 euros for ordinary dividends and 0.22 euros for special dividends).

However, Zara's parent company Inditex Group's performance growth has slowed significantly. From the 2016 fiscal year, the Inditex Group's profitability has been shrinking, and the huge physical store has become the biggest burden.

In December 2017, the Inditex Group announced that it had signed a leaseback agreement with buyers to sell 16 stores in Spain and Portugal. The total transaction amounted to approximately US$472 million and began to slow down the pace of opening stores.

In March of this year, Inditex Group's 2018 report showed that annual sales increased by only 3% to 26.1 billion euros, and net profit rose by 12% year-on-year to 3.4 billion euros.

Inditex reported a 27% increase in online during the reporting period. By the end of FY 2019, the Group expects sales growth to remain 4%-6%, and continues to increase online investment, while introducing a more advanced logistics system.

Inditex's overall network sales accounted for 12% of total sales, and its average sales in the US accounted for 27%. Consumers' desire for new clothing may be weakening.

More interesting is that Royal Bank of Canada (RBC) also released a report earlier this month, which raised the target price of Inditex stock from 30 euros to 31 euros per share, which means that it may be heavy on the basis of 17%. estimate.

The move was strongly opposed by the market, Morgan Stanley analysts stressed in a market report that the Inditex Group extended the life of assets, increased the cost of capitalized information technology and rewritten the regulations.

In addition, the analyst at the Bank of America pointed out that Inditex's profits outside Europe are less than 20%, and three of the top five apparel markets in the world have very low profit margins.

As of the 2nd, Inditex shares have risen 18%. According to FactSheet, the relevant earnings forecast fell by 1.6%. Founder Amancio Ortega has a 59.294% stake, equivalent to 1.848 billion shares, and is the largest shareholder of Inditex.

In FY2017, the group distributed a dividend of more than 2.3 billion euros, of which a medium-term ordinary dividend of 0.375 euros per share was paid in May 2018. On November 2, a Dacoz common dividend of 0.165 euros per share and a special dividend of 0.210 euros per share. Dividends and a final dividend of 0.375 euros per share have also been paid.

In 2017, Amancio Ortega, which holds 59.294% of the Inditex Group, received a dividend of 1.396 billion euros, which was 1.256 billion euros in the fiscal year 2016, an increase of 10.4%.

2019年4月16日星期二

Whether Renting Luxury Goods Will Become a Future Trend

The millennial generation growing up in the “shared economy” environment is no stranger to the leasing industry, and leasing luxury goods is also a reasonable choice for consumers. This is also a hot topic at the Women’s Wear Daily retail 2030 forum in New York on April 3, with participating luxury rental companies Rebag and Rent the Runway discussing how they Voucher Codes should prepare for the future of luxury rentals. When asked if the two companies have plans to expand in China, they all said they still focus on gaining a bigger market share in the United States.

Charles Gorra, founder and CEO of Rebag, said that China is the largest luxury goods supplier and the second largest product market, but fakes are a constant concern for them. Maureen Sullivan, chief operating officer of Rent the Runway, which acquired Ma Yun Investment last year to develop the Asian market, said that the company has set up a number of focus groups and found that many Chinese millennials expressed their current brand type on the platform. Certainly, but she feels that the specific implementation of the product has yet to be resolved.

Have these two companies in the North American market experienced the huge potential market in China? Chinese consumers have bought nearly a third of global luxury goods, but their enthusiasm for consumption will translate into leasing Interest? If consumers rent luxury goods, will they still buy them?

Surprisingly, there are many players in China's local fashion rental industry. Since 2014, companies such as Yi Er San, Xing Dong and Ms Paris have emerged, and most of them have been strongly supported by venture capital. But they have not locked in the market, and many consumers complain about false advertising, delays in delivery, or dirty clothes. That being said, Chinese consumers are interested in leasing luxury goods, even those with the ability to pay. According to the data from the Star Cave, their rental population overlaps with luxury buyers. More than 40% of their 10,000 users are already serious luxury buyers, and their luxury consumption exceeds 200,000 RMB per year, 25% of which are white-collar workers with monthly salary between 10,000 and 20,000.

Whether you like it or not, luxury leasing has become a global sport. We conclude why luxury leasing will resonate with the millennial generation of China for four reasons:

Debt owner

Many reports show that even though many Chinese millennials are heavily in debt, they are still willing to spend money on luxury goods. According to a survey by HSBC, the debt-to-income ratio of China's post-90s generation (born in 1990 and 1995) reached an incredible 1,850%. Although as an only child, these people are financially supported by their parents, but spending their money at such a rate may soon be exhausted. Coupled with the slowdown in China's local economy, many luxury consumers may soon tighten their belts and learn to be more realistic. For buyers with limited budgets, luxury leasing will be a wise choice.

2. Experiential consumption

Many of the consumers we interviewed used the term “experience” to describe their rental experience. Lena Xu, 27, works at a creative agency in Beijing, highlighting her experience of browsing hundreds of rental options online. "I have a lot of choices at once," she said. “The ability to constantly change and enrich my wardrobe is a very powerful experience.” In fact, this massive selection is the most attractive for first-time luxury rental users. As chief operating officer of Rent the Runway, Maureen Sullivan described their service as "an extension of the customer's wardrobe", and they have access to the company's entire inventory in the cloud. Millennials like to be able to change their appearance multiple times without paying attention to price tags, which makes them feel free.

3. Self satisfaction

At a deeper level, the motives of China's millennial generation of luxury goods are different from their predecessors: they avoid showing off wealth, but luxury consumption is the way they achieve their goals. This attitude actually changes the “lease” to some extent. a sense of cheapness. Sarah Liu, who works for a marketing and public relations firm in Shanghai, says she often needs to dress up to meet her clients, and renting luxury bags is a cheaper option to meet these requirements. She added that she would not spend money directly on luxury bags and would prefer to consume high-end skin care products.

4. Green generation

Leasing is not only good for their financial situation - it is also about making ethical choices. Fashion is one of the most wasteful industries today, and Millennials have begun to question whether they should solve environmental problems by constantly buying new clothes. In the end, renting luxury goods is about reusing fashion, another way for millennials to feel good.

2019年4月1日星期一

Foot Locker Five-Year Plan: Experience Overselling Selling Online Infiltration in Asian Markets

After a brief stagnation in 2017, Foot Locker, the world's largest sports retailer, rebounded strongly in 2018, not only total revenue increased by 2.8% compared with 2017 to 2.27 billion US dollars, exceeding analysts' expectations, and still based on the original business. Upgrades have opened up more new business partnerships.

Recently, Foot Locker officially announced that the company's vision has been upgraded from “becoming the world's leading sportswear retailer” to “inspiring enthusiasm and self-expression” and “creating an unparalleled experience for consumers” and opening new A five-year plan.

According to industry media Footwear News, Foot Locker CEO Dick Johnson recently said at the investor conference that the company has realigned its five-year plan, which was established in 2015, to set four current development goals for the company - to enhance the consumer experience. Invest in long-term growth of business, increase productivity and fully mobilize talent.

Johnson explained how the company can “improve the consumer experience.” “We want to mobilize the objects that consumers like and admire, whether they are artists, athletes or opinion leaders. We also need to integrate localized elements in physical stores and online platforms. Work with local partners and organizations to better serve the community."

Foot Locker previously opened a new Power Stores store in Liverpool, England, which is a case study of the company's consumer experience.

“(Power Stores) will showcase different styles, including interior and exterior design with local features, local supply chain and marketing team, and local branded products,” said Jack Jacobs, CEO of Foot Locker North America. Si said to investors, “Every Power Stores will open up a space for women and children to provide shoes and accessories. In the store's exclusive event space, there will be game equipment such as Xbox, hair styling services, and regular events. Community activities." According to Foot Locker, the company hopes to open 200 Power Stores stores worldwide in the next five years.

In the digital business, Johnson said the company is focusing on leveraging data analytics and technology to mobilize consumer engagement, sharing and interaction on all of Foot Locker's online platforms.

To achieve this goal, the company is also launching a new FLX membership program in the near future, a common initiative to open up Fool Locker's eight retail brand platforms, including Foot Locker, Champs and Eastbay.

Foot Locker's CMO Jed Berg said: "FLX will connect with our ecosystems, driving consumers to earn points on all platforms and unifying them at the central redemption center."

It is understood that consumers in this redemption center can participate in and enjoy product special activities, brand gift vouchers, donation services and free mail and other preferential items. FLX has been piloted in the Dutch Foot Locker and Foot Locker Netherlands.

In order to drive the long-term growth of the business, Foot Locker said it will expand the company's business development in Asia by enhancing the consumer experience.

“Asian consumers have very distinctive online consumption characteristics. The growing middle class in the region needs more online content. They interact with brands very much on Instagram, WeChat, Facebook, Twitter and other Dacoz Coupons social media. They are very active. The information brought by social media has inspired their demand for quality, innovative sports products and culture,” said Lewis Philippe Kimbell, CEO of Foot Locker Asia Pacific.

In the new stage of development, Foot Locker not only pays attention to the upgrade of its own company, but also puts a lot of energy into external cooperation.

In the past few months, in order to balance the impact of partners on the company's business, and also to enhance the uniqueness of the products sold by Foot Locker, the company began to cooperate with more types of companies and institutions - $12.5 million led the children's clothing company Rockets of Awesome C-round financing; a strategic investment of $100 million for GOAT Group; Pensole for $2 million investment in sneaker design school; $3 million for Super Heroic, a children's lifestyle brand; and Carbon 38, a high-end women's sportswear startup in Los Angeles Two investments of 15 million and 10 million US dollars.

“The purpose of all our investments is to build a platform for empowerment and innovation that allows all of our sports enthusiasts, sneakers, women, children and creatives to participate,” said Jed Jacobs to the company. Investors say, “Our cooperation with our new partners not only strengthens the connection between the points, but also gives us valuable data that can be used to produce quality products and content.

In order to better manage the cooperation between the company and external brands, Foot Locker recently announced their Greenhouse, an innovative incubation program.

CMO Berg explains: “Greenhouse is a development platform to build and nurture new relationships, projects, brands and ideas, and to focus on the value of these results in the future, not just for immediate use.” This is independent of Foot Locker. The entity is like a creative studio, combining the unique characteristics of the company and the investment object to deliver new ideas to the organization.

Foot Locker is slowly turning from a large retail organization that sells goods to a platform for products, services and content that is packaged and packaged, and hopes that such a transformation will bring higher profits to the company.

The company recently announced that it will pursue a single-digit Coupons for Shoes growth in the company's annual profit over the next five years. The pre-earnings revenue will maintain a low double-digit growth, and the store's annual revenue per square foot will reach $525 to $575.

2019年3月14日星期四

Ferragamo's Profit in 2018 Fell by 21%

The Italian high-end luxury brand Salvatore Ferragamo Group's parent company Salvatore Ferragamo S.p.A. (hereinafter referred to as "Flagamu AG") released its 2018 financial report.

As of December 31, 2018, the company's turnover fell 3.3% year-on-year to 1.347 billion euros, operating profit fell 19.5% year-on-year to 150 million euros, and net profit fell 21.1% to 90 million euros.

In terms of distribution channels, during the reporting period, the company's retail network covered 672 points of sale, including 409 directly operated stores, 263 third-party stores for wholesale and tourism retail channels, and department stores and high-end brand stores. In FY 2018, retail channel turnover decreased by 3% compared to FY2017, wholesale channel turnover decreased by 3.8%, and wholesale channel turnover decreased by 5.4% in the fourth quarter. The group pointed out that the company is in EMEA (Europe, Middle East, The three regions of Africa collectively) and the United States underperformed but were positive in the Asia-Pacific region and the tourism retail channel.

In terms of regional revenue, during the reporting period, although it was Dacoz down 1% from 2017, the Asia-Pacific region is becoming a major market for the group. The revenue during the period was 505 million euros, and revenue accounted for 37.6%. In particular, sales performance in the Greater China region performed well, with retail channels increasing by 7.6% and increasing by 10.1% at constant exchange rates. The Southeast Asian market did not perform well. The European and North American markets contribute nearly 50% of revenue. The Japanese market is in third place.

In terms of categories, during the reporting period, footwear sales revenue ranked first, with annual sales of 550 million euros and revenue accounting for 41.2%. Followed by leather goods, annual sales of 520 million euros, revenue accounted for 38.7%. Fragrance products ranked third with annual sales of 94 million euros. In the back are accessories and ready-to-wear. In FY2017, sales of fragrances and leather goods increased by 6.5% and 2.6%, respectively, but sales of footwear, accessories and garments declined. Among them, footwear sales fell the most, at 3.9%.

Ferragamo analysis pointed out that in 2019, personal luxury market consumption will maintain a growth rate of 6%, but compared with 2018, the growth rate of more than 10% will tend to slow down. The role of physical sales channels in boosting brand performance is still limited. Rational distribution of distribution channels and digitalization of conversion will be the choice of most brands. China's luxury consumption is shifting from overseas to domestic, and this trend will continue. While attracting a new generation of consumers, traditional luxury brands must also pass on new-brand attitudes to old consumers by using products that conform to the trend of the times or by injecting symbols with the characteristics of the times. In the 2018 fiscal year, air passenger traffic increased by 6.5%, and this market seems to remain strong in 2019. The 20% increase in FY 2018 allows brands to see the potential of the online luxury market. In 2019, the online market will remain the focus of brand positioning. In the future, it will increase omni-channel investment and seek more opportunities to cooperate with third parties.

According to the information, Ferragamo AG is the parent company of the Philippine Group, a leading brand in the global luxury market, dating back to 1927, focusing on footwear, leather goods, ready-to-wear, silk and accessories, and men and women. Innovation and manufacturing of the atmosphere. The group's products also include glasses and watches produced by licensed manufacturers.

As of December 31, 2018, the Group had approximately 4,000 employees and 672 stores worldwide. Ferragamo currently has 97 stores in China, Hong Kong and Macao and Taiwan, including 6 in Beijing. In addition, Ferragamo has an official website (official mall) and WeChat online boutiques on the Chinese online. Tmall and Jingdong did not open an official flagship store.

2019年1月23日星期三

Li Ning Acquires the League of Legends Snake Team

2018 is the age of e-sports.

Earlier, the Ministry of Education set up an e-sports major and e-sports for the Asian Games. At the end of the year, iG won the championship and accelerated the e-sports circle and capitalization. From the policy, capital to the industrial chain level, this “seemingly less serious” industry is experiencing a massive increase in scale.

According to Whale's data, the size of China's e-sports game market reached 76.6 billion yuan, a year-on-year increase of 46%. There were more than 70 financing incidents in the industry throughout the year, and many companies such as B Station and Jingdong also participated in the wave of acquisitions of e-sports clubs.

Recently, Li Ning acquired the Snake Club, a member of the LPL Alliance. It learned that Li Qilin, who led the acquisition, is an executive director of Li Ning, an extraordinary Chinese sports CEO, and a nephew of Li Ning. The cash portion of the acquisition involves several hundred million yuan. The team has been officially reviewed by the LPL and has permanent league seats with a total of 19 teams. The expected investment is tens of millions of yuan per year.

Extraordinary Chinese sports are mainly engaged in sports event operators and sports brokerage businesses, and are subsidiaries of extraordinary China. It is not the case that China holds Li Ning's shares at the same time.

Prior to the acquisition of Snake, Li Ning once tested the industry through sponsorship and other forms. Li Qilin revealed that the previous team's cooperative clothing was sold out in 7 minutes, and the store sales increased by 6 times, which enhanced their confidence in entering the e-sports industry to a certain extent.

Why did Li Ning open up new fronts outside traditional sports events?

Overall, the market is on the eve of the outbreak, the population base is large, and the threshold is relatively high is a few core factors. From the traditional events to the experience of electric competitions, the continuity of industrial resources, etc., is Li Ning's advantage.

Li Qilin told 36 that extraordinary Chinese sports are mainly engaged in sports related industry management. He started to pay attention to electric competition two years ago. "The 2018 LPL audience has surpassed the NBA. From the perspective of the next generation crowds, e-sports will Opportunity will become the mainstream of the mainstream sports related interest in the future. LPL itself is also very good content, there are many online and offline combinations, as well as entertainment forms of upgrade play, such as AR, holographic projection, etc. Unlike casual games, League of Legends The difficulty of the game's operation is relatively high, and the talents and hard training of the players are indispensable. This is highly compatible with traditional sports and also enhances the competitive viewing of the event."

Embracing e-sports is also the extension of Li Ning, the extraordinary Chinese sports around the horizontal competition of sports events, and the next growth point of reserves.

Extraordinary Chinese sports in the field of basketball, table tennis, badminton, marathon and other events are also running in the same period. Li Qilin said, “Li Ning Group has been doing sports and fitness products for nearly 30 years. The insight into consumers is a long-term basic skill – user preferences are closely related to derivatives and events. We have to comply with consumers, especially the next generation. The consumption logic of the crowd fills its portfolio with recent and long-term investments."

Although the surface form of e-sports and traditional sports events is different, the structure of the industrial chain is compatible and related.

Li Ning Group, the extraordinary market resources of China Sports in the sports industry, the talent reserve of the Olympic champion level, the training camp and training system, the operation of various events, the operation of venues, and the production and sales channels of professional sports equipment, etc. Resources and experience in e-sports. According to Li Qilin, the Olympic champion and the top national coaches have begun to introduce psychological training and rehabilitation training for Snake.

In particular, the "professional experience" of the e-sports industry, due to the beginning, the industrial experience in traditional sports competition has certain reference value. Li Qilin believes that professionalism not only means full-time competitions, but also that there must be a professional training system and screening mechanism suitable for the national conditions, and there are other career channels for those who have not become e-sports players after retirement.

We can find that in addition to game development, content production and supervision, Li Ning's business and resources can be matched to almost every link.

Li Qilin mentioned, “Now there are many popular head sports events on the market, but there is still a lot of commercial potential worth developing.

As for the commercial value of the event, Li Qilin believes that there are three main factors that influence the public participation, the degree of internationalization of the sport, and the openness of the event alliance ecology.

“The first two points determine the threshold of commercial value, and the third point determines the upper limit of commercial potential. Ecological openness, it is necessary to take into account the interests of all parties, athletes, coaches, sports brands, etc., and the rules that match them, The way of participating in the competition, the way of distributing benefits (the elements of the production relationship level), this is why we are optimistic about LPL."

It is not difficult to feel that Li Ning is getting younger and younger.

In addition to e-sports, there have been many new attempts around the sports industry and the big health industry. Bringing China's Li Ning and Enlightenment ACE series to New York and Paris Fashion Week, they set off the banner of "national tide rejuvenation". In the face of the aging of the brand, how to be new with the proposition, Li Qilin said that only four words are unchanged - such as walking on thin ice, keeping observation and being sensitive to new things, adjusting strategies at any time.

However, once we start embracing young people and taking the trend, it means that supply chain efficiency, response from the back end to the front end must be accelerated, and the new product development cycle is shorter. Li Qilin told 36 氪 that the company has made a lot of adjustments.

“By relying on the words “China Li Ning” can support the annual sales of tens of billions of dollars? The design alone is definitely not good, the industry needs coordination, and the product team holds the consumer behavior analysis data to communicate with the designers. Design must also consider whether mass production can be scaled up.

At the company level, we must consider more, how to shorten the supply chain and increase the consumer experience without increasing the cost. Can every profit be rolled to the next product development and marketing after selling one product?" Say.

Innovation is by no means a one-off. This is also the catwalk, the selling, and the rapid growth of performance (in the first half of 2018, Li Ning Group's revenue reached 4.713 billion yuan, up 17.9% year-on-year, the fastest growth rate since 2010). Li Ning is step-by-step and continuous. Micro innovation.

In the future, around the sports industry and the big health Footaction Promotion Codes industry, Li Ning will have more new moves. Next year, Li Qilin will also focus on the improvement of the Snake team's performance, as well as the comprehensive level of e-sports related business linkages, business performance and other attempts.

2019年1月16日星期三

Grasp the Menswear Market

The Hugo Boss Group, which is at a critical stage of transformation, is trying to accelerate the pace of recovery by grasping the emerging Chinese menswear market.

According to the fashion business news, the German fashion group Hugo Boss announced today that Chinese power actor Zhao Youting has become the brand spokesperson of the brand "BO Of "Man Of Today" in Greater China. Zhao Youting has become a household name in the hearts of Chinese people in the world through a series of film and television works such as "Scorpion Hero", "Sansheng Sanshi Shili Peach Blossom".

Ingo Wilts, chief brand officer of Hugo Boss, said in a statement that Zhao Youting's image fits well with the positioning of BOSS “Man Of Today”, which is based on German precision craft design and tailoring. It also highlights BOSS's consistent self-confidence, eagerness for success and meticulous excellence. And the core value that can be trusted, the two sides will not rule out more in-depth cooperation in the future.

As of press time, the number of related posts posted by BOSS Dacoz Coupons official microblog has exceeded 10,000, and the number of Wei Weiting's Weibo fans is 13.28 million.

In fact, BOSS has always focused on creating a successful and confident image of men, and invited actor and actor with good temperament to cooperate with the brand to reach the target consumers, establish a brand image, and increase the popularity and exposure to penetrate the local area. market. In addition to Zhao Youting, BOSS invited Zhou Runfa and Huo Jianhua as spokespersons in China in 2012 and 2017.

As the core brand of the Hugo Boss Group, BOSS has been highly praised by high-end professionals for its exquisite craftsmanship and tailoring. It once set a "myth" for six consecutive years of growth. Hugo Boss was founded in 1923. It specializes in men's and women's clothing, perfumes, watches and other accessories. It is currently divided into two business units, BOSS and HUGO.

Despite the short-term crisis in 2015 and 2016, after the current CEO Mark Langer took office, Hugo Boss quickly turned around and returned to the high-end market for men's wear, which is rooted in the brand, and strictly controlled the operating costs and embarked on the road of reform and transformation.

It is noteworthy that in recent years China has become the fastest growing market for the Hugo Boss Group.

According to data released by the Hugo Boss Group in the third quarter of last year, men’s sales rose 1% and women’s sales fell 7% due to the high number of casual wear categories. Sales in the Asia Pacific region rose 6% year-on-year to 87 million euros, thanks to continued high single-digit sales growth in the Chinese mainland market, and sales in Greater China also rose 7% year-on-year.

Among them, BOSS is still the main growth engine of the group, contributing more than 85% of its performance. In addition, the Group also clearly stated that the Asian market including China will be regarded as a key expansion area. It is expected that the overall sales volume of the region will increase from 15% this year to 20% in 2022.

Some analysts pointed out that behind Hugo Boss' rapid growth in sales in China is the accelerated revival of the menswear market. According to data released by market research firm Euromonitor International, the global apparel and footwear market retail sales in 2017 increased by 4% year-on-year to US$1.7 trillion.

Among them, sportswear increased by 6.8% to US$300 billion, and children's wear increased by 6.2% to US$160 billion. Men's and women's wear increased by 3.7% and 3.3% to $419 billion and $643 billion, respectively, and men's wear grew faster than women's wear.

The agency further expects that from 2017 to 2022, men's wear will exceed female sales, with a compound annual growth rate of 2%. In addition, according to relevant data, China has a new middle class of about 200 million to 400 million. The consumption potential of the group in the fields of clothing and lifestyle is shaping a brand that pays more attention to quality.

According to another analysis, men's clothing brands with high quality and affordable price are scarce in China, and male consumer awareness is also rising. Such a market gap is a positive signal for Hugo Boss, which is committed to developing high-end men's clothing. .

Therefore, in the current global fashion industry reshuffle, the Group's men's main business tilt strategy has become more and more accurate, the brand spokesperson also revealed in an interview with the media earlier, the group plans to abandon the luxury goods market, focusing on returning to sell quality men's clothing . And emphasize the more focused development of men's fashion products, is the key to Hugo Boss to maintain a high-quality brand reputation.

In addition, the brand itself is constantly changing to adapt to the market. In order to comply with the younger consumption trend, the brand that once focused on the 40-year-old is moving its target consumer group through brand marketing, design transformation, e-commerce upgrade and other strategies. The scope has expanded to millennials.

In terms of digital marketing, the Hugo Boss Group has not slacked off and promised to increase this share from 50% to 70%. In July last year, the group also broadcast live broadcasts of the HUGO 2019 Spring/Summer series on the official website and social media on the official website and social media, further touching the young user groups and interacting with them online. At the New York Fashion Week in September of the same year, the BOSS 2019 Spring/Summer collection also used social media for simultaneous interactive live broadcasts.

From the design point of view, the collection is designed with light fabrics and distinctive details, and is presented in a street-style neon club-style stage in Berlin. It is very energetic and interesting. The BOSS 2019 Spring/Summer collection is inspired by California summer. The surfboard stripe is a decorative print on suits, dresses and coats. It combines sports and leisure style with urban elite style. Both of them reflect the group's continuous rejuvenation. The determination to change.

It is worth mentioning that men’s wear has become the most affected category as “de-dressing” is popular around the world. Young people think that formal dresses represent the old-school conservative, and therefore turn to street casual wear. According to data released by market research firm Euromonitor, as early as 2015, the sales volume of American suits has dropped by 2%. This is the third consecutive year that the industry has been hit, and the market share of casual men's wear has surpassed that of men's formal wear. In the Hugo Group's financial report, BOSS's business equipment growth is weak, but the HUGO leisure series is relatively popular among young consumers.

Therefore, there is a view that in order to counter the trend of “de-dressing”, Hugo Boss, which is starting out, has gradually changed its design style to the leisure style in recent seasons, trying to maintain the excellent tailoring of the brand for many years. At the same time, high-quality fabrics create a unique men's casual style.

In addition to adjusting the brand development strategy through the choice of spokespersons and the change of design style, and deep into the market, Hugo Boss is also actively embracing technology and fully exerting its online market, especially to grasp the pain points of Chinese consumers prefer online shopping.

Hugo Boss opened its official website in China in 2013. Subsequently, the group's main leisure style series BOSS Orange entered the Tmall Mall in 2014 and participated in the Double Eleven Shopping Festival. It was 198.1 on the double eleventh in 2015. Ten thousand yuan in sales. In 2017, Hugo Boss became the first luxury brand to enter the Luxury Pavilion of the Tmall luxury platform. The platform is brand-operated rather than channel agent, which enables brands to directly reach the mid- to high-end consumer groups and shake their customer resources.

In another e-commerce platform, Jingdong, Hugo Boss adopted a different low-price strategy. In 2015, the group entered Jingdong in a self-operated mode. The latter bought four series of nearly 10,000 items through wholesale. According to Jingdong Public Relations Department, the price of Hugo Boss sold this time is generally lower than or even lower than that of the store. Discounted price sales, even after the purchase of the tax point can not be reached.

Globally, the Hugo Boss Group has also begun to integrate online, retail and wholesale channels. After three years, the Group has completed the transformation of wholesale to self-operated retail-based channels, and in the first quarter of 2018, e-commerce sales surged by 43% through the update of huguboss.com's official website.

In addition, it has also made significant adjustments to the primary contact store that is close to the consumer. Currently in international cities such as London, Singapore and Munich, consumers can experience the concept store combining modern style store decoration with digital service. In June last year, HUGO first opened its first store in Amsterdam, the Netherlands. In addition to the upgrade of its previous infrastructure, the store also added more popular elements suitable for social media. The group plans to promote this type of store to major European cities, including Paris, in the second half of the year.

As a commercial brand, the most important thing is to judge the situation and change from time to time. In the uncertain economic environment, in response to the new round of fashion industry shocks, Hugo Boss is planning to start a new round of transformation, the group announced the new 2022 strategic plan at the end of last year, will increase Personalized service products, market resilience, data analysis and other initiatives to better meet consumer demand, cut a new generation of consumer demand for personalized customization, experiential shopping, and enhance their profitability.

In terms of upstream production and logistics of the brand, the Group plans to optimize and upgrade its product design and development, logistics, IT infrastructure and digital showroom to improve the flexibility and efficiency of business processes. According to Mark Langer, the company has shortened its time-to-market, reducing its time from product concept to store shelves by about half.

Some analysts have said earlier that Mark Langer's transformation strategy has gradually achieved results. Mark Langer emphasized that the group's earnings growth will be sustainable.

Some analysts believe that as men's consumers' pursuit of fashion and beauty intensify, BOSS has great potential for development in the men's wear market in China and the world, but it is worth noting that when the brand blindly sees the consumption power of Chinese consumers. When a swarm of bees floods into the market and wants to carve up, how can they stand out in the Romwe Coupon Code dazzling brand and become a brand must consider.

A solid brand design foundation is very important, but how to jump out of the trend with the trend of reform, create a unique competitiveness to become a brand that really leads the trend of menswear, perhaps the next step for BOSS should be considered.

2019年1月8日星期二

Perfume Group Coty Shares Performed the Worst Last Year

After receiving investment rating from JPMorgan Chase & Co. (NYSE:JPM) on JP Morgan Chase on Friday, beauty giant Coty Inc. (NYSE:COTY) Coty Group shares rose more than 10% on two days, sweeping 2018 in S&P The haze of the bottom of the 500 index.

Due to the integration of Procter & Gamble Co. (NYSE: PG) P&G Group's VW business is progressing slowly and encounters new supply chain problems. After the release of the first quarter results in early November 2018, Coty Group's share price has been swayed since the beginning of the year. The $20 fell to less than $6, with the last two months falling by nearly 50%.

In 2018, the Coty Group fell 67.0%, the worst performer in the S&P 500 Index (SPX), and even worse than the Victoria's Secret Victoria's Secret (VS) parent company L Brands Inc. (NYSE: LB), the latter's share price Romwe Coupon Code plunged 57.4% due to the continued downturn in VS and total loss of consumer contact. The S&P Consumer Goods Segment (XLP) fell 11.2% for the same period, while the S&P Retail Index (XRT) The annual decline was only 8.0%.

Xiaomo’s report on Friday said that due to the poor performance of the previous year, the share price of Coty Group has fallen, and the rating of Coty Group has been raised from “reduce” to “neutral”, analyst Andrea Teixeira believes In the next few quarters, the management will realign investor expectations and announce plans to re-launch Coty's growth.

Less than a week after the announcement of the first-quarter results triggered a sharp fall in stock prices, Coty Group announced that both Bart Becht and Camillo Pane had stepped down from the group chairman and CEO. Camillo Pane's coffee retailer Jacobs Douwe Egberts (JDE) and food retailer Mars, Incorporated former CEO Pierre Laubies, Dutch food giant JDE and Coty have the same major shareholder - the German rich Reinmen Lehman family Joh A. Benckiser Co. (JAB Holding Co.).

For the new CEO's policy, Andrea Teixeira believes that Coty may implement options to sell some or all of the weak consumer goods division.

As of the end of September, the first quarter of the 2019 fiscal year, Coty Group's mass consumer goods business revenue of 828.8 million US dollars, down 20.6% year-on-year, a comparable decline of 14.0%, and recorded an operating loss of 18.6 million US dollars. Coty said that the elimination of 5% of the supply chain impact still has a high single-digit decline, indicating weak US and European operations.

For investors may be bargain-hunting, Xiaomo analysts said it is too early, because the negative news of the US giants may follow, the trend of the mass consumer goods business may be worse than expected, and pressure on the full year of profitability.

Tang Xiaotang, an analyst at No Agency, a fashion industry research consultancy, said that after the first quarter results, JAB Cosmetics BV, the group's major shareholder, continued to increase its shareholding in Coty, while the group's dividend yield was attractive. Currently, the group is in perfumes and hair salons. And in the three fields of make-up, they occupy the first, second and third place in the world respectively. The stock price weakness in the past year was mainly due to the high proportion of mass consumer goods, and the poor Dacoz performance of this category was not the result of a company in Coty. It was a performance trend of the industry. Even if P&G was involved in how to integrate a large number of competing brands, In the frequent acquisition process, Coty is indispensable for the integration of time, energy and capital, and the market focuses on this. But he said that Coty's share price is already in a state of complete oversold, and in the coming year, the benefits far outweigh the risks.

The analyst who held Cotti's head gave the US beauty giant a "outperform" rating in the report at the end of last month, with a target price of $9.5.