2019年6月26日星期三

Traditional underwear is getting worse and worse

EMBRY Holdings Ltd. (1388.HK), a local lingerie giant based in Shenzhen, released a profit warning. It is expected that the interim net profit will be reduced. However, the company has not disclosed Coupon Codes specific expectations, but the positive or negative of the profit warning usually represents a huge change in the company's performance. .

As for the expected interim profit forecast, the Shenzhen company blamed “the retail sentiment continued to be weak, and the uncertainty of the global macroeconomic environment, consumption has become more cautious.”

The preliminary results of the first quarter of the previous year showed that the first quarter of the company's sales recorded a decline of approximately 7%. The company attributed the year-on-year depreciation of the RMB against the Hong Kong dollar and the overall retail atmosphere was weak. However, since Embry's main business is located in mainland China, one of the two reasons is obviously difficult to establish. During the reporting period, same-store sales of stores operating for more than 15 months recorded a high single-digit decline, with a total net decrease of 39 to 1,798 stores, of which 1,520 and 278 were dedicated to counters and specialty stores, respectively.

Since last year, Embry has shown signs of fatigue. Due to the one-time compensation for relocation in 2017, the company's net profit fell from HK$495.3 million to HK$151.2 million in 2018, a drop of 70%. After adjustment, the net profit in 2018 still fell by 4.21%.

In 2018, An Lifang's income was 2.519 billion Hong Kong dollars, up 4.80% year-on-year, of which retail income was 2,058.4 million Hong Kong dollars, a slight increase of 0.90% year-on-year, accounting for 83.95% of the group's total revenue. E-commerce and wholesale income increased by 32.68% to HK$388.6 million, accounting for 15.85%.

The traditional underwear industry is currently facing a big impact. In addition to the continuous erosion of the sports industry, the physical and psychological determination and awakening of the younger generation to get rid of the "steel ring" continues to strengthen.

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2019年6月17日星期一

Lulu lemon Chinese Market Performance Shining

Canadian sports brand Lulu Lemon released its first quarter earnings report for 2019. In the three months ended May 5, Lulu Lemon's global operating income increased by 20% year-on-year to US$782 million, and net profit increased by 28.5% to US$96.6 million. The Chinese market performed the strongest, with a year-on-year increase of nearly 70%. However, industry professionals have analyzed that Lulu Lemon's main category of women's yoga apparel sales may enter the platform period, sales growth slows down, Lulu lemon needs to launch more products of other categories, in order to maintain rising growth in the domestic market. situation.

China market becomes a performance growth engine

It is reported that Lulu Lemon's financial report shows that China's regional performance is the most eye-catching, sales increased by nearly 70% year-on-year. Driven by sales growth in China, sales in the Asia-Pacific region increased by nearly 40% year-on-year. During the reporting period, Lulu Lemon has opened new stores in cities such as Xi'an and Chongqing. In 2019, it is expected to add 10 to 15 stores in China.

Stuart Haselden, chief operating officer and executive vice president of international business, said, "Compared with North America, our business vision for China is more numerically considered. 50% of China's business comes from online." He said that WeChat and Tian Cats have a dominant position in China and will continue to be an important part of the digital business.

Lulu Lemon's promotion strategy in China is now well known in the industry, that is, through the “opinion leader” and “community economy” to accurately target the target population, and then bundle with the latter.

Specifically, Lulu Lemon will regularly hold yoga classes in major cities to attract local yoga communities and enthusiasts, and to maintain a cooperative relationship with the surrounding yoga studios, to lead the community with yoga instructors, and to actively target the targets. crowd.

At present, Lulu Lemon has more than 1,600 brand ambassadors worldwide, divided into three global yoga ambassadors, elite ambassadors and store ambassadors. Their main function is to experience products and promote social interaction. Lulu Lemon hopes to help the brand build a brand image in the consumer's heart through this unique and targeted “intensive cultivation”.

Future directions: men's market and sports shoes market

According to the reporter's understanding, before and after 2012, Lulu Lemon, which focused on women's yoga costumes, encountered difficulties. Due to the singularity and high price of the Lulu lemon product line, some lower-priced competitors in the market began to grab its market. Nike, An Dema and other sports brands have also launched relatively low-priced Free Voucher Codes sports and leisure products.

Lulu Lemon has encountered unprecedented market competition, coupled with the limitations of the growth of the female market, the development of new business, the search for new ways of profit growth has become an urgent problem for Lulu Lemon.

Relevant experts from the China Culture and Education Sporting Goods Association said that yoga apparel is a relatively small category. After a period of sales, it is likely to enter the platform period, and the sales growth rate will slow down. This is a phenomenon that will occur after a new product is released for a period of time. . Lulu Lemon wants to continue to grow and needs to develop more types of products.

In response to the competition, Lulu Lemon decided to cultivate the menswear market, hoping to walk through two legs and get rid of the dependence and restraint on the female market.

According to its financial report for the first quarter of 2019, the sales of men's wear business achieved a growth rate of 33%.

In addition, Lulu Lemon is also planning to enter the sports shoe market. Company CEO Calvin McDonald said the team has found a gap in the footwear market and is developing a line of sports shoes.

But he said that details about the progress of footwear development will not be disclosed until new products are released in 2019.

However, the current sports shoe market is relatively mature. According to Euromonitor's report, in 2018, Nike's share of the US sportswear market was 18.3%, Adidas was 6%, Anderma and SKECHER were followed by 4.1% and 2.6% respectively. The main Lulu lemon market share is 1.9%. In the Chinese market, domestic brands such as Anta, Li Ning and Xtep are also overweight in the sports shoes market. It can be seen that Lulu Lemon will still face considerable pressure in the future if it wants to maintain its upward development.

2019年5月23日星期四

Topshop Will Announce Bankruptcy Restructuring Plan

The poor performance of Arcadia Group Ltd., the parent company of British high street fashion brand Topshop, is about to be announced with the bankruptcy restructuring plan announced this week.

The Sunday Times claims to have reviewed the “Company Voluntary Agreement” (CVA) program of Arcadia Group Ltd. and disclosed that the group’s revenue fell 10.5% year-on-year to 1.7 billion in the fiscal year ending August 2018. Sterling, comparable sales also recorded a 7.5% decline.

According to market research firm Kantar Kaddu, Arcadia Group Ltd.'s revenue fell further 5% in the first 12 weeks of March 10, 2019. Analysts pointed out that the group's recession began in the summer of 2015, and the market share has shrunk by 100 basis points to 3.2% so far.

Under the impact of the changes in the retail industry, the weak demand in the UK and the competition in the same industry, Arcadia Group Ltd., which has not been able to invest enough by owner Philip Green, has been devastated. The flagship brand Topshop is the first to bear the brunt of the brand's comparable sales before Christmas. A sharp drop of 20% year-on-year.

The retail and real estate industry described the group's stores as “boring” and “depreciated”, and the brand online shopping platform was completely unable to compete with ASOS PLC (ASC.L), Boohoo Group PLC (BOO.L), its Dorothy Perkins and Miss Selfridge. Brands are also outdated.

Philip Green plans to close 57 stores in the UK through the CVA program and seek to lower the average rent of 30% for the remaining 459 stores. Some commercial real estate developers pointed out that if Arcadia Group Ltd. does not resort to CVA and other means, it is likely to go bankrupt within six months. If Philip Green fails to reach an agreement with the owner on CVA before the quarterly rent limit at the end of June, it will also Face the risk of bankruptcy.

Due to the complex architecture of Arcadia Group Ltd., the group is required to apply for eight CVAs, and each program receives at least 75% of store owners' support. It is reported that the owner is dissatisfied with Philip Green's commitment to inject 100 million pounds of cash into Arcadia Group Ltd. to renovate the store and rebuild the brand. In addition, Philip Green proposed to exchange the 10% stake in Arcadia Group Ltd. for the owner to support CVA, but some owners requested The proportion has increased to 30%.

At the same time, Philip Green is negotiating with pension fund trustees at Arcadia Group Ltd. to cut back on pensions. Two years ago, he raised Arcadia Group Ltd.'s annual pension for the next ten years from £25 million to £50 million in the turmoil of the BHS department store bankruptcy. He is now planning to re-down to £25 million. It is reported that pension regulators and the UK Pension Protection Fund Pension Protection Foundation have rejected Philip Green's request and they have the right to vote against the CVA of Arcadia Group Ltd.

The supply chain has also created a higher capital turnover pressure for the group, and its suppliers have no access to credit insurance, meaning that the group needs sufficient cash prepaid goods.

The media said that Philip Green Dacoz does not rule out the sale or end of international business, and most of the international market is currently losing money. Currently Arcadia Group Ltd. has 1,170 outlets in 36 countries, more than half of which are department store counters. Only independent stores in Ireland, France, Germany, the Netherlands, the United States and Australia are directly operated by the group. Last month, Philip Green just bought back a 25% stake in Topshop/Topman's US business in private equity firm Leonard Green & Partners LP for £1.

Some sources in the real estate industry told the Guardian: "Now Green's name is simply poisonous." Based on the scale of Arcadia Group Ltd.'s business, its impact on local communities, and a series of Philip Green's misdeeds, the source expects its CVA to be Caused huge controversy.

It is reported that in October 2018, Philip Green tried to legally block the password, but instead of racist and sexual harassment by politicians, he left the UK and did not set foot on the London headquarters of Arcadia Group Ltd.

Philip Green's wife, Tina Green, is a resident of Monaco, a tax haven. Someone who also settled in Monaco's "Sunday Times Rich List" revealed to the media that Philip Green often walks alone on the waterfront. "He doesn't look good," the rich man claimed.

Philip Green's Arcadia Group Ltd. issued £1.2 billion to Taveta Investments Ltd., a holding company controlled by Tina Green, in 2005 in the name of repaying loan interest. Over the years, Philip Green has earned more than £1.5 billion from Taveta Investments Ltd. However, in 2015, BHS Department Store, which had a pension deficit of 571 million pounds, sold for £1 to Dominic Chappell, a former bankrupt who had no retail experience and three bankruptcies, resulting in the bankruptcy of the 87-year-old British traditional department store a year later. Eventually closed down.

According to the "Sunday Times 2019 Rich List" released last week, the net assets of the Philip Green couple have evaporated by 1.05 billion pounds in the past year, and their net worth has dropped sharply from 4.9 billion pounds in the peak of 2006 and 2007 to 950 million pounds. What's more, due to the huge pension deficit of Arcadia Group Ltd. and the large number of loss-making stores ready to close down, the group that valued the £750 million valuation of the Rich List last year is now worthless.

2019年5月8日星期三

Zara Founder Will Receive 1.62 billion Euros Dividend this Year

Inditex's founder and largest shareholder, Amancio Ortega, has received more than 813 million euros in dividends from Zara's group. On May 2, shareholders such as Amancio Ortega received a dividend of 0.44 euros per share, which is the first dividend of Inditex shareholders this year.

For the whole year, the Spanish YOOX Promotion Code fashion tycoon Amancio Ortega will receive 1.62 billion euros (about 12.29 billion yuan, 7.58) from Inditex's dividend this year, nearly 300 million euros more than he did in 2018.

According to the announcement of the company in early May, the board of directors proposed to re-negotiate the new dividend policy in July next year. The dividend for this year will be increased to 0.88 euros. (0.88 euros per share: 0.66 euros for ordinary dividends and 0.22 euros for special dividends).

However, Zara's parent company Inditex Group's performance growth has slowed significantly. From the 2016 fiscal year, the Inditex Group's profitability has been shrinking, and the huge physical store has become the biggest burden.

In December 2017, the Inditex Group announced that it had signed a leaseback agreement with buyers to sell 16 stores in Spain and Portugal. The total transaction amounted to approximately US$472 million and began to slow down the pace of opening stores.

In March of this year, Inditex Group's 2018 report showed that annual sales increased by only 3% to 26.1 billion euros, and net profit rose by 12% year-on-year to 3.4 billion euros.

Inditex reported a 27% increase in online during the reporting period. By the end of FY 2019, the Group expects sales growth to remain 4%-6%, and continues to increase online investment, while introducing a more advanced logistics system.

Inditex's overall network sales accounted for 12% of total sales, and its average sales in the US accounted for 27%. Consumers' desire for new clothing may be weakening.

More interesting is that Royal Bank of Canada (RBC) also released a report earlier this month, which raised the target price of Inditex stock from 30 euros to 31 euros per share, which means that it may be heavy on the basis of 17%. estimate.

The move was strongly opposed by the market, Morgan Stanley analysts stressed in a market report that the Inditex Group extended the life of assets, increased the cost of capitalized information technology and rewritten the regulations.

In addition, the analyst at the Bank of America pointed out that Inditex's profits outside Europe are less than 20%, and three of the top five apparel markets in the world have very low profit margins.

As of the 2nd, Inditex shares have risen 18%. According to FactSheet, the relevant earnings forecast fell by 1.6%. Founder Amancio Ortega has a 59.294% stake, equivalent to 1.848 billion shares, and is the largest shareholder of Inditex.

In FY2017, the group distributed a dividend of more than 2.3 billion euros, of which a medium-term ordinary dividend of 0.375 euros per share was paid in May 2018. On November 2, a Dacoz common dividend of 0.165 euros per share and a special dividend of 0.210 euros per share. Dividends and a final dividend of 0.375 euros per share have also been paid.

In 2017, Amancio Ortega, which holds 59.294% of the Inditex Group, received a dividend of 1.396 billion euros, which was 1.256 billion euros in the fiscal year 2016, an increase of 10.4%.

2019年4月16日星期二

Whether Renting Luxury Goods Will Become a Future Trend

The millennial generation growing up in the “shared economy” environment is no stranger to the leasing industry, and leasing luxury goods is also a reasonable choice for consumers. This is also a hot topic at the Women’s Wear Daily retail 2030 forum in New York on April 3, with participating luxury rental companies Rebag and Rent the Runway discussing how they Voucher Codes should prepare for the future of luxury rentals. When asked if the two companies have plans to expand in China, they all said they still focus on gaining a bigger market share in the United States.

Charles Gorra, founder and CEO of Rebag, said that China is the largest luxury goods supplier and the second largest product market, but fakes are a constant concern for them. Maureen Sullivan, chief operating officer of Rent the Runway, which acquired Ma Yun Investment last year to develop the Asian market, said that the company has set up a number of focus groups and found that many Chinese millennials expressed their current brand type on the platform. Certainly, but she feels that the specific implementation of the product has yet to be resolved.

Have these two companies in the North American market experienced the huge potential market in China? Chinese consumers have bought nearly a third of global luxury goods, but their enthusiasm for consumption will translate into leasing Interest? If consumers rent luxury goods, will they still buy them?

Surprisingly, there are many players in China's local fashion rental industry. Since 2014, companies such as Yi Er San, Xing Dong and Ms Paris have emerged, and most of them have been strongly supported by venture capital. But they have not locked in the market, and many consumers complain about false advertising, delays in delivery, or dirty clothes. That being said, Chinese consumers are interested in leasing luxury goods, even those with the ability to pay. According to the data from the Star Cave, their rental population overlaps with luxury buyers. More than 40% of their 10,000 users are already serious luxury buyers, and their luxury consumption exceeds 200,000 RMB per year, 25% of which are white-collar workers with monthly salary between 10,000 and 20,000.

Whether you like it or not, luxury leasing has become a global sport. We conclude why luxury leasing will resonate with the millennial generation of China for four reasons:

Debt owner

Many reports show that even though many Chinese millennials are heavily in debt, they are still willing to spend money on luxury goods. According to a survey by HSBC, the debt-to-income ratio of China's post-90s generation (born in 1990 and 1995) reached an incredible 1,850%. Although as an only child, these people are financially supported by their parents, but spending their money at such a rate may soon be exhausted. Coupled with the slowdown in China's local economy, many luxury consumers may soon tighten their belts and learn to be more realistic. For buyers with limited budgets, luxury leasing will be a wise choice.

2. Experiential consumption

Many of the consumers we interviewed used the term “experience” to describe their rental experience. Lena Xu, 27, works at a creative agency in Beijing, highlighting her experience of browsing hundreds of rental options online. "I have a lot of choices at once," she said. “The ability to constantly change and enrich my wardrobe is a very powerful experience.” In fact, this massive selection is the most attractive for first-time luxury rental users. As chief operating officer of Rent the Runway, Maureen Sullivan described their service as "an extension of the customer's wardrobe", and they have access to the company's entire inventory in the cloud. Millennials like to be able to change their appearance multiple times without paying attention to price tags, which makes them feel free.

3. Self satisfaction

At a deeper level, the motives of China's millennial generation of luxury goods are different from their predecessors: they avoid showing off wealth, but luxury consumption is the way they achieve their goals. This attitude actually changes the “lease” to some extent. a sense of cheapness. Sarah Liu, who works for a marketing and public relations firm in Shanghai, says she often needs to dress up to meet her clients, and renting luxury bags is a cheaper option to meet these requirements. She added that she would not spend money directly on luxury bags and would prefer to consume high-end skin care products.

4. Green generation

Leasing is not only good for their financial situation - it is also about making ethical choices. Fashion is one of the most wasteful industries today, and Millennials have begun to question whether they should solve environmental problems by constantly buying new clothes. In the end, renting luxury goods is about reusing fashion, another way for millennials to feel good.

2019年4月1日星期一

Foot Locker Five-Year Plan: Experience Overselling Selling Online Infiltration in Asian Markets

After a brief stagnation in 2017, Foot Locker, the world's largest sports retailer, rebounded strongly in 2018, not only total revenue increased by 2.8% compared with 2017 to 2.27 billion US dollars, exceeding analysts' expectations, and still based on the original business. Upgrades have opened up more new business partnerships.

Recently, Foot Locker officially announced that the company's vision has been upgraded from “becoming the world's leading sportswear retailer” to “inspiring enthusiasm and self-expression” and “creating an unparalleled experience for consumers” and opening new A five-year plan.

According to industry media Footwear News, Foot Locker CEO Dick Johnson recently said at the investor conference that the company has realigned its five-year plan, which was established in 2015, to set four current development goals for the company - to enhance the consumer experience. Invest in long-term growth of business, increase productivity and fully mobilize talent.

Johnson explained how the company can “improve the consumer experience.” “We want to mobilize the objects that consumers like and admire, whether they are artists, athletes or opinion leaders. We also need to integrate localized elements in physical stores and online platforms. Work with local partners and organizations to better serve the community."

Foot Locker previously opened a new Power Stores store in Liverpool, England, which is a case study of the company's consumer experience.

“(Power Stores) will showcase different styles, including interior and exterior design with local features, local supply chain and marketing team, and local branded products,” said Jack Jacobs, CEO of Foot Locker North America. Si said to investors, “Every Power Stores will open up a space for women and children to provide shoes and accessories. In the store's exclusive event space, there will be game equipment such as Xbox, hair styling services, and regular events. Community activities." According to Foot Locker, the company hopes to open 200 Power Stores stores worldwide in the next five years.

In the digital business, Johnson said the company is focusing on leveraging data analytics and technology to mobilize consumer engagement, sharing and interaction on all of Foot Locker's online platforms.

To achieve this goal, the company is also launching a new FLX membership program in the near future, a common initiative to open up Fool Locker's eight retail brand platforms, including Foot Locker, Champs and Eastbay.

Foot Locker's CMO Jed Berg said: "FLX will connect with our ecosystems, driving consumers to earn points on all platforms and unifying them at the central redemption center."

It is understood that consumers in this redemption center can participate in and enjoy product special activities, brand gift vouchers, donation services and free mail and other preferential items. FLX has been piloted in the Dutch Foot Locker and Foot Locker Netherlands.

In order to drive the long-term growth of the business, Foot Locker said it will expand the company's business development in Asia by enhancing the consumer experience.

“Asian consumers have very distinctive online consumption characteristics. The growing middle class in the region needs more online content. They interact with brands very much on Instagram, WeChat, Facebook, Twitter and other Dacoz Coupons social media. They are very active. The information brought by social media has inspired their demand for quality, innovative sports products and culture,” said Lewis Philippe Kimbell, CEO of Foot Locker Asia Pacific.

In the new stage of development, Foot Locker not only pays attention to the upgrade of its own company, but also puts a lot of energy into external cooperation.

In the past few months, in order to balance the impact of partners on the company's business, and also to enhance the uniqueness of the products sold by Foot Locker, the company began to cooperate with more types of companies and institutions - $12.5 million led the children's clothing company Rockets of Awesome C-round financing; a strategic investment of $100 million for GOAT Group; Pensole for $2 million investment in sneaker design school; $3 million for Super Heroic, a children's lifestyle brand; and Carbon 38, a high-end women's sportswear startup in Los Angeles Two investments of 15 million and 10 million US dollars.

“The purpose of all our investments is to build a platform for empowerment and innovation that allows all of our sports enthusiasts, sneakers, women, children and creatives to participate,” said Jed Jacobs to the company. Investors say, “Our cooperation with our new partners not only strengthens the connection between the points, but also gives us valuable data that can be used to produce quality products and content.

In order to better manage the cooperation between the company and external brands, Foot Locker recently announced their Greenhouse, an innovative incubation program.

CMO Berg explains: “Greenhouse is a development platform to build and nurture new relationships, projects, brands and ideas, and to focus on the value of these results in the future, not just for immediate use.” This is independent of Foot Locker. The entity is like a creative studio, combining the unique characteristics of the company and the investment object to deliver new ideas to the organization.

Foot Locker is slowly turning from a large retail organization that sells goods to a platform for products, services and content that is packaged and packaged, and hopes that such a transformation will bring higher profits to the company.

The company recently announced that it will pursue a single-digit Coupons for Shoes growth in the company's annual profit over the next five years. The pre-earnings revenue will maintain a low double-digit growth, and the store's annual revenue per square foot will reach $525 to $575.