Lulu lemon Chinese Market Performance Shining

Canadian sports brand Lulu Lemon released its first quarter earnings report for 2019. In the three months ended May 5, Lulu Lemon's global operating income increased by 20% year-on-year to US$782 million, and net profit increased by 28.5% to US$96.6 million. The Chinese market performed the strongest, with a year-on-year increase of nearly 70%. However, industry professionals have analyzed that Lulu Lemon's main category of women's yoga apparel sales may enter the platform period, sales growth slows down, Lulu lemon needs to launch more products of other categories, in order to maintain rising growth in the domestic market. situation.

China market becomes a performance growth engine

It is reported that Lulu Lemon's financial report shows that China's regional performance is the most eye-catching, sales increased by nearly 70% year-on-year. Driven by sales growth in China, sales in the Asia-Pacific region increased by nearly 40% year-on-year. During the reporting period, Lulu Lemon has opened new stores in cities such as Xi'an and Chongqing. In 2019, it is expected to add 10 to 15 stores in China.

Stuart Haselden, chief operating officer and executive vice president of international business, said, "Compared with North America, our business vision for China is more numerically considered. 50% of China's business comes from online." He said that WeChat and Tian Cats have a dominant position in China and will continue to be an important part of the digital business.

Lulu Lemon's promotion strategy in China is now well known in the industry, that is, through the “opinion leader” and “community economy” to accurately target the target population, and then bundle with the latter.

Specifically, Lulu Lemon will regularly hold yoga classes in major cities to attract local yoga communities and enthusiasts, and to maintain a cooperative relationship with the surrounding yoga studios, to lead the community with yoga instructors, and to actively target the targets. crowd.

At present, Lulu Lemon has more than 1,600 brand ambassadors worldwide, divided into three global yoga ambassadors, elite ambassadors and store ambassadors. Their main function is to experience products and promote social interaction. Lulu Lemon hopes to help the brand build a brand image in the consumer's heart through this unique and targeted “intensive cultivation”.

Future directions: men's market and sports shoes market

According to the reporter's understanding, before and after 2012, Lulu Lemon, which focused on women's yoga costumes, encountered difficulties. Due to the singularity and high price of the Lulu lemon product line, some lower-priced competitors in the market began to grab its market. Nike, An Dema and other sports brands have also launched relatively low-priced Free Voucher Codes sports and leisure products.

Lulu Lemon has encountered unprecedented market competition, coupled with the limitations of the growth of the female market, the development of new business, the search for new ways of profit growth has become an urgent problem for Lulu Lemon.

Relevant experts from the China Culture and Education Sporting Goods Association said that yoga apparel is a relatively small category. After a period of sales, it is likely to enter the platform period, and the sales growth rate will slow down. This is a phenomenon that will occur after a new product is released for a period of time. . Lulu Lemon wants to continue to grow and needs to develop more types of products.

In response to the competition, Lulu Lemon decided to cultivate the menswear market, hoping to walk through two legs and get rid of the dependence and restraint on the female market.

According to its financial report for the first quarter of 2019, the sales of men's wear business achieved a growth rate of 33%.

In addition, Lulu Lemon is also planning to enter the sports shoe market. Company CEO Calvin McDonald said the team has found a gap in the footwear market and is developing a line of sports shoes.

But he said that details about the progress of footwear development will not be disclosed until new products are released in 2019.

However, the current sports shoe market is relatively mature. According to Euromonitor's report, in 2018, Nike's share of the US sportswear market was 18.3%, Adidas was 6%, Anderma and SKECHER were followed by 4.1% and 2.6% respectively. The main Lulu lemon market share is 1.9%. In the Chinese market, domestic brands such as Anta, Li Ning and Xtep are also overweight in the sports shoes market. It can be seen that Lulu Lemon will still face considerable pressure in the future if it wants to maintain its upward development.

DressLily Coupon Code August 2018

 

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Prada Look Out Surprise From Ordinary

After the conference last Sunday, Miuccia Prada insisted that she preferred to use the most basic and plain words to describe what she did. Don't make gorgeous rhetoric. Just describe words like "simple" or "sexy" or "primitive." Of course, nothing that Prada touched was truly simple.

To make Miuccia's dream come true from the ordinary, you must have an ordinary starting point. Perhaps this is why she built a new series based on sports jackets and jackets, using the classic camel and gray flannel widely, and taking very little on suede and grained fabrics. Then the things that we are familiar with are transparent to different levels. In the subtext of full of psychedelic colors, the performance of the most vivid, some of the power of the flower elements, in the model Paul Hameline's high-necked clothing on the Zaful Coupons embodiment of a wonderful mix of figurines (said that Miuccia himself was confused by this chafing dishonesty) .

But decades ago, the appearance of "Ugly" printings made Prada's Rosewholesale Coupon Code name resounded. Similarly, in May of this year in New York, Miuccia's return to the holiday series was unforgettable. She also said that she imagined that low-waisted shorts could be used as the men's control for the May show, the mini-skirt. Although they were the top "equipment" for beautiful men, they could provoke the same age as the sex movie in the degenerate era. Memory.

Therefore, there is indeed a manifestation of "sex" in the show. When the models were closed, the soundtrack of Frederic Sanchez's Sexy Boy reverberated in the air. In this wonderful setting, it illuminates this different challenge. Miuccia claimed that she eventually wanted to express "a new kind of elegance", giving movement and street elegance (so many sporting elements and sports pieces appeared in the whole series, and I was attracted by unparalleled shoes), and at the same time exceeded. The structure defines itself.

Looking back at the way she was in charge of the men's collection, you will know very well that she looks at men's feelings. She likes to lower men, emphasizing the fragile side of men, not masculine. Why not? Toxic male hormones are laying the dead end of human civilization. So what Miuccia did - not the first time - was to reveal the feminine aspects of men: ruffles, women's handbags, and the alleged "sexy" shorts.

This always can tease us to imagine - giant hunting caps, almost every one looks like, sly Putin rampant in the Western world. After all, Miuccia's political sensitivity created the melting pot of Milan's radical 1970 communism. It is regrettable to these speculations that Kate Moss photographed Galliano's photographs to show his support. The hats of the New York show were inspired only by Galliano's image. In this recent model, Miuccia said she likes a emaciated male body, a huge hat over his head and a rocking scene. (Ok, it's a bit weak.)

On the show floor, concrete walls made of transparent plastic and seats made of inflatable plastic blocks were designed by Perner Panton in the early 1960s, but they have not been sold until now. This is an invisible environment. The geographical Dacoz coordinates printed on the floor can hardly provide any help. Obviously, they are devices for "remote places." We don't know where we are. I'm also not sure if Miuccia knows.

Vetements Were Exposed

Some time ago, Vetements, which had been smashed by the media, had been exposed by several media outlets. The brand was being constrained by arrogant pricing and boring designs and gradually abandoned by trend lovers. Although Creative Director Demna Gvasalia Tomtop Coupons publicly stated that the remarks were nonsense the next day, the topic has been gradually fermented and spread on social media.

All of these seem to indicate that an era of the trend circle has come to a close, and when I think about these clues, I find that everything is traceable...

Teen Witt's troubles

In my opinion, the Vetements phenomenon is a historical product that belongs to a specific era. It is young and rebellious. Although there is not much content to lead the times in the design, as long as their micro-processing, the uniform sweater can be popular all over the world, this trend once let the mainstream fashion ring exclaimed the loss of the value of fashion. ".

However, is Vetements really just a speculator? The answer is obviously not.

Their cleverness lies in their ability to start with stylized content and then transform it. When an ordinary object you are familiar with suddenly has other attributes, you are always willing to look at it more. After all, recreating is always easier to draw attention because it can generate analogies in all dimensions and broaden your knowledge.

Vetements are even better than this. They try to perceive the world from a cross-cultural perspective. Both in the costume itself and in the style of presentation, they all span the category of ugliness alone.

So, although I don't necessarily have to buy these premiums to excessive clothes, the emergence of Vetements undoubtedly puts a strong boost in the industry.

This is an era in which thousands of messages arrive every day. The more personal the perspective and the uniqueness of the message, the more attention you get. They make you feel that you are communicating with a cool and unusual friend rather than behave yourself. The media, this is Vetements most proud of the "identity."

However, these venerable Vetements eventually fell into the pit, and I remember that in an interview, brand CEO Guram Gvasalia reiterated the brand product strategy several times, only four words - hunger marketing.

Guram Gvasalia emphasized: "Our supply is always lower than market demand, so we can always sell out. This is our strategy. If you see discounted goods, it means that the supply exceeds the market demand. ."

However, the scarcity strategy of Vetements has gradually become weak in actual combat. At the end of last year, the brand's Pop-up campaign in Hong Kong was a good example.

Prelude to the activity continued, several notices were issued, and the mysterious atmosphere continued to be rendered.

It wasn’t until the opening day before the venue was announced – the runway of the old Kai Tak Airport in Kowloon.

Same style and amazing price

The reason is that blush conceals all the turbulence. Only when the wave retreats can you see whether Vetements is naked or naked. It does not have a profound foundation of fashion and brand accumulation. It is more like a spoiler who blew up mid-way. After tasting its sweetness, it tries to follow the path to the end and continues to use super high premiums to benefit from hunger marketing. .

These profound interpretations of Guy Debord's "Landscape Society" quoted Feuerbach's "symbols are better than the real thing, the copy is better than the original, and the phenomenon is better than the essence" and continue to dilute the brand value.

Vetements apparently Coupon Code Aliexpress overestimated themselves. As the appeal of the brand declines, hidden dangers start to appear one by one: because the brand itself no longer has the ability to create topics, leading to the slow-moving merchandise, hunger marketing will not work. Vetements' interlocking three axes - "identity", "hunger marketing", and "topicality" have all been broken down by the same brand, and the whole is like a chain reaction.

Perhaps because of the relationship between the same creative director, today's Balenciaga is more like the ultimate version of Vetements. It not only ranks first in the world's hottest brand of the Lyst Index, but also locks the future of Vetements to some extent.
In the eyes of many people in the industry, the golden period of Vetements is over. I believe this trend, Gosha, is also in the eyes.

Gosha's closure of personal brands seems to be more of a type of rapids in the industry, because his situation is much better than Vetements.

Gosha Rubchinskiy

Nowadays, some of the trend forms I would like to classify them as "formula trend". The endless stream of reference and design embezzlement are like the spy in the dish. What do these tagged designs mean? As we look at our hearts, we feel more and more uninterested, because these only remain in the visual presentation.

This is not only a problem of a certain brand but a problem faced by the industry. No style or aesthetic can escape the constraints of the market. Consumerism, social media, and market Rosewholesale Coupon Code recognition are firmly tied together. The various popular design labels seem to have become politically correct.

The popularity of social media has caused us to become more and more short-term about our surroundings. They reinforce our demand for new things, raise our thresholds, and make the times gradually desensitize, making the market's metabolism more and more ruthless. Rapidly - it can make the tide brand that has been pushed onto the altar instantaneously, but also allows the most topical designers to choose rapids, which not only means the end of an era, but also promotes people's attention In the new era, we cast a "Vetements".

It won't be long before we Free Promo Codes will see Burberry under the charge of the myth of explosion Riccardo Tisci; Céline after training by Dior Homme's empire Hedi Slimane; and of course Louis Vuitton men's clothing under the vigilance of Virgil Abloh. Continue the new round of separatism.

The Best Guideline of Shopping on Christmas Vacation

December is here, and it's time to say "Merry Christmas". How to celebrate the holiday season? Shopping will be a good choice, I guess. So if you want to buy something as Christmas gifts and even more love saving money, the 5 retailers must meet your requirements:

1. Boscov's

Boscov's "Countdown to Christmas" discounts is updating. Watching your eyes and grabbing the latest news, choosing whatever you like from Boscov's, including Handbags & Accessories, Kids & Teens for 50% off. Ladies easysprit for $20 - $80 off. 

2. Buyincoins

Come and buy at Buyincoins' great sale, such as Smart Watches for 10% off, like Waterproof Monitor Bracelet Wrist Smart Watch as low as $12.99.
Moreover, Buyincoins has New Arrivals for up to 30% off, like 45M Underwater Waterproof Housing Case Cover W/ Lens For Gopro HD Hero 3.

And there also has Hot Deals as low as $0.4, like US to EU AC Power Plug Travel Converter Adapter. Please pay attention that the Adapter is suitable for both US and EU. By the way, the store has daily sale.

3. Dresslink

Hey, ladies, do you want to have an attractive or dazzling lingerie for a super sexy effect and a super charming allure on Christmas Party? Well, Dresslink must cater for you. Click CHRISTMAS SEXY SANTA for up to 60% off. Women Sexy Lingerie Christmas just for US$ 13.71. Women Christmas Lace Patchwork as low as US$ 13.12. Trust me, It must make you feel the atmosphere of the festival. Dresslink Coupons is a good choice for Christmas.

On the contrary, if you are not interested in this Christmas gift, okay, you can stock up on a bright color sweater for 30% off. The bright color makes you look younger and more energetic in dark winter. Furthermore, resisting the cold weather, a cozy and cute hoodie must be the key piece of your favorite, it's up to 60% off.

4. Soufeel

For girls, dressing up yourself more charming on Christmas party is a very important, so choosing a Soufeel's charm in their new collection! Check out Christmas Gift Guide, start from $3.99.

Shopping their new arrivals are also up to 60% off with Soufeel Coupon Codes, come and bring you to the new Christmas world.
Anyway, this site is not only for girls, for boys, grabbing this chance and buying a Personalized Name Necklace for your girlfriend may deeply close to her heart. So stop by their website and enjoy the lowest price: As low as $25.95, buy 2 save 5%, buy 3 save 10%, buy 4 save 15%.  

5. Nearly Natural

It's Christmas decoration day! Christmas tree is indispensable for Christmas. Shop Nearly Natural 36" Pine & Berry Christmas Tree to decorate your Christmas party is absolutely necessary. It's just for $129.99 now.

Of course, visiting each other on Christmas season is a common and important activity. Therefore, flowers can be also as a good present when you want to visit friends or relatives. Nearly Natural has all kinds of flowers that you can choose, like Geranium Artificial Bush UV Resistant (Set of 3) just for $62.99, Rose Bush Artificial Flower (Set of 2) only for $49.99.

Dacoz has so good detail for Christmas.Take time to have a choice!

Outdoor Brand Ibex Official Website Began Clearance

Last Friday, Ibex, an American outdoor label, released an open letter titled End Of The Trail, confirming that it "is closing its current business and will be leaving in February 18 sometime Day stop all business. "

Outdoor brand Ibex official website began clearance sale next February will stop all business

Earlier this month, Ibex said it has laid off 12 but denied any plans to cease operation. The brand has previously said it is shutting down its wholesale operations to focus on retail channels. Ted Manning, CEO of Ibex Inc., said in an e-mail on November 7 that "Ibex has succeeded in creating opportunities for itself, surviving seasonal fluctuations, and successfully reshaping retail channels and responding to changing This is not because of the brand's value, the quality of the product, or everyone's passion. "

Outdoor brand Ibex official website began clearance sale next February will stop all business

Less than a month later, however, Manning wrote in his second letter: "Some of us left ... but we continue to do things every day. We work hard and do our best to support each other , Take care of our clients and do their best to create the best possible results for the Ibex brand.This is not the kind of work we want to do together but it is important that we do what we can.

Currently Ibex official website has started a clearance sale, and December 1 will no longer provide consumers with replacement or service.