ZARA Eembarked on a Clothing Road to Expand Hhome Business

The second concept store of ZARA HOME, the home brand of fast fashion giant ZARA, was unveiled on the east side of the first floor of Building 4 of Beijing World Trade Center. In the store, each partition room mainly sells Zaful Coupon Code bedroom supplies, bathroom products, restaurant supplies, decorations, household casual clothes and aromatic products. The materials of the products are also made of pure materials such as linen, cotton, satin, canvas, raffia and wood.

It is understood that ZARA was founded in 1975 and is part of the Inditex Group, with more than 1,900 stores in 87 markets worldwide. In China, ZARA has established more than 500 stores involving 63 cities. In 2003, ZARA opened the first ZARA HOME store.

At present, on a global scale, China has become the second largest market for ZARA after Spain's domestic market. ZARA HOME has also begun to overweight the Chinese market. In April 2016, ZARA HOME officially launched the Tmall flagship store. In May 2017, ZARA HOME opened the largest flagship store in Asia in Shanghai, which is the 35th store of ZARA HOME in the Chinese DressLily Promo Code market. Since then, ZARA HOME has opened stores in Shenzhen and other places.

It is worth noting that the ZARA HOME store is overweight because ZARA parent company Inditex has experienced a significant slowdown in its growth in recent years. In June this year, ZARA parent company Inditex Group released its first-quarter earnings report. In the three months ended April 30, Inditex sales were 5.654 billion euros, up 2% year-on-year; net profit was 669 million euros, up 2.23 year-on-year. %. Compared with the same year last year, Inditex sales increased by 14% and net profit increased by 18%, the growth rate slowed down significantly.

In addition to the slowdown in performance, ZARA is still caught in the "plagiarism door." This year, clothing brand Diesel Diesel and Marni's parent company OTB Italian Fashion Group won a three-year design plagiarism lawsuit against Inditex. The Milan court asked Inditex Group to recall the infringing material and stop selling it, paying $235 for each product. Compensation. In 2016, a group of 12 illustrators made a deal for ZARA to plagiarize their illustrations, accusing ZARA of selling clothing and accessories that contained illustrations or elements that were not authorized by them. In 2015, ZARA was also accused of copying luxury fashion brands Balmain Balmain, Valentino Valentino, Celine, and Yeezy.

The industry believes that in the fast fashion brand, although ZARA entered China earlier, but due to the rapid development of domestic fast fashion in recent years, HM, Uniqlo, MUJI and so on have all New Chic Coupon Code increased the Chinese market, in addition to TOPSHOP and other emerging fast fashion The brand "grabs". In the future, ZARA will increase the number of Chinese markets, whether it is from household goods stores or fast fashion clothing stores, and will face great challenges, and this diversified development may not bring expected benefits to the Group.