Champion and the e-sports team Dignitas reached a cooperation

The NBA Philadelphia 76ers' professional e-sports team Dignitas has entered into a multi-year GeekBuying Coupons cooperation agreement with the sportswear brand Champion, and Champion will become the official clothing sponsor of the Dignitas team.

According to the official statement of the 76ers, Champion will provide Dignitas team with competition suits, daily casual wear and sportswear, and will launch a dedicated product line for fans of the Dignitas team.

It is worth mentioning that the "Counter Strike: Global Offensive" (CSGO) women's team under the Dignitas team won the world championship in February 2018. Champion will also launch a line of women's products under the brand Dignitas.

In addition, starting in the fall of 2018, Champion will also Newchic Coupon undertake the construction and operation of the Dignitas team online store, which will be in parallel with Champion's own brand rebranding plan. Champion's trademark will appear on the official costume of every member of the Dignitas team. Twelve members of the Dignitas team will release clothing products from Champion and Dignitas via social media.

The Dignitas team was created in September 2003 and was acquired by the NBA Philadelphia 76ers in September 2016. It has: "Peace Survival" (PUBG), "Counter Strike: Global Offensive" (CSGO), "Clash of Clans: A number of e-sports project teams including Clash Royale.

The signing of Champion and the Dignitas team is not the first collaboration between the first sports brand and e-sports. In January 2017, Adidas announced a clothing sponsorship agreement with the e-sports team Vitality. In November 2017, Jordan Brand released on its official Weibo LPL player Su Hanwei (ID: xiye night) and KPL player Chen Zhengzheng (ID: Cat cat god) wearing two Weibo products of Jordan products, but Jordan side Lazy Bear Sports replied that this cooperation is not a signing or sponsorship, but only a one-off brand to show cooperation.

Such attempts by sports brands in recent years show that they are taking Soufeel Coupons advantage of e-sports, a popular sport that is being sought after by the market – and the young people behind it.