Mango opened big shop into a fast fashion brand new trend

Open shop big shop has become a trendy fast fashion brand. For control costs, boost sales, innovation brand image considerations, Zara, H & M, UNIQLO, etc. from this fiscal year began to implement such a store strategy. The latest Naked Zebra Coupon addition to this camp is another fast fashion brand Mango in Spain.

To celebrate the 25th anniversary of the brand's entry into the Portuguese market, Mango recently opened a new flagship store in the Portuguese capital Lisbon. Located in Praça Restauradores, Lisbon's most populous precinct, the brand new store occupies 14,000 square feet and features the brand's latest store design line, Line. This is the first time that Mango has opened a similar newest shop in Spain's domestic market.

The new Line, from the shops selling products can be seen in the diversity. This store into more regular stores seldom exhibited a special series, product fashion degree higher. And this is the first time for Mango to put the full line of women's, men's and children's wear in one store. All stocks are managed using technology. The store display is therefore different from the regular store.

Technology has also been applied to the omnichannel strategy in practice. The Lisboa store features Wifi, which is open to customers for free and encourages customers to experience digital and offline shopping through the use of a mobile app. For example, the store's digital locker room allows customers to call their clerks to make changeovers immediately via mobile devices.

"This shop is not just for selling clothes, but also for brand Skins Coupons promotion," said Daniel López, vice president of Mango, in an interview with The Ladies' Day. "Such a store not only gives consumers the chance to experience the product, but also makes it possible for the brand Promote reputation in the place of low visibility. "

Currently, 80% of Mango's sales come from the European market. The Middle East and Asia markets are still under development. But its performance in the North American market is particularly vulnerable. The brand out of the Line-type stores in Portugal, there is a follow-up to the North American market to expand the test of water intent.

"Now we are in North America with a strategy that focuses on major cities, and in New York, for example, our flagship store in Soho has been refurbished since September," López added. "We will open more stores in 2018. From the current number of stores, the North American market can do more than any other market.
Speaking back to the direct purpose of this store - celebrating the Clothing Coupons 25th anniversary of the brand's entry into the Portuguese market, the brand specially invited five artists to take inspiration from the brand LOGO to create paintings on the interior walls of the store. With the point of view, the store where the building itself is full of artistic sense of the historical buildings. The relief of the façade of the building, together with the modern decoration of the store and the use of technological elements, allow customers to feel the clash between classic and modernity and add the brand to the visual perception.

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