The Italian high-end luxury brand Salvatore Ferragamo Group's parent company Salvatore Ferragamo S.p.A. (hereinafter referred to as "Flagamu AG") released its 2018 financial report.
As of December 31, 2018, the company's turnover fell 3.3% year-on-year to 1.347 billion euros, operating profit fell 19.5% year-on-year to 150 million euros, and net profit fell 21.1% to 90 million euros.
In terms of distribution channels, during the reporting period, the company's retail network covered 672 points of sale, including 409 directly operated stores, 263 third-party stores for wholesale and tourism retail channels, and department stores and high-end brand stores. In FY 2018, retail channel turnover decreased by 3% compared to FY2017, wholesale channel turnover decreased by 3.8%, and wholesale channel turnover decreased by 5.4% in the fourth quarter. The group pointed out that the company is in EMEA (Europe, Middle East, The three regions of Africa collectively) and the United States underperformed but were positive in the Asia-Pacific region and the tourism retail channel.
In terms of regional revenue, during the reporting period, although it was Dacoz down 1% from 2017, the Asia-Pacific region is becoming a major market for the group. The revenue during the period was 505 million euros, and revenue accounted for 37.6%. In particular, sales performance in the Greater China region performed well, with retail channels increasing by 7.6% and increasing by 10.1% at constant exchange rates. The Southeast Asian market did not perform well. The European and North American markets contribute nearly 50% of revenue. The Japanese market is in third place.
In terms of categories, during the reporting period, footwear sales revenue ranked first, with annual sales of 550 million euros and revenue accounting for 41.2%. Followed by leather goods, annual sales of 520 million euros, revenue accounted for 38.7%. Fragrance products ranked third with annual sales of 94 million euros. In the back are accessories and ready-to-wear. In FY2017, sales of fragrances and leather goods increased by 6.5% and 2.6%, respectively, but sales of footwear, accessories and garments declined. Among them, footwear sales fell the most, at 3.9%.
Ferragamo analysis pointed out that in 2019, personal luxury market consumption will maintain a growth rate of 6%, but compared with 2018, the growth rate of more than 10% will tend to slow down. The role of physical sales channels in boosting brand performance is still limited. Rational distribution of distribution channels and digitalization of conversion will be the choice of most brands. China's luxury consumption is shifting from overseas to domestic, and this trend will continue. While attracting a new generation of consumers, traditional luxury brands must also pass on new-brand attitudes to old consumers by using products that conform to the trend of the times or by injecting symbols with the characteristics of the times. In the 2018 fiscal year, air passenger traffic increased by 6.5%, and this market seems to remain strong in 2019. The 20% increase in FY 2018 allows brands to see the potential of the online luxury market. In 2019, the online market will remain the focus of brand positioning. In the future, it will increase omni-channel investment and seek more opportunities to cooperate with third parties.
According to the information, Ferragamo AG is the parent company of the Philippine Group, a leading brand in the global luxury market, dating back to 1927, focusing on footwear, leather goods, ready-to-wear, silk and accessories, and men and women. Innovation and manufacturing of the atmosphere. The group's products also include glasses and watches produced by licensed manufacturers.
As of December 31, 2018, the Group had approximately 4,000 employees and 672 stores worldwide. Ferragamo currently has 97 stores in China, Hong Kong and Macao and Taiwan, including 6 in Beijing. In addition, Ferragamo has an official website (official mall) and WeChat online boutiques on the Chinese online. Tmall and Jingdong did not open an official flagship store.
2019年3月14日星期四
2019年1月23日星期三
Li Ning Acquires the League of Legends Snake Team
2018 is the age of e-sports.
Earlier, the Ministry of Education set up an e-sports major and e-sports for the Asian Games. At the end of the year, iG won the championship and accelerated the e-sports circle and capitalization. From the policy, capital to the industrial chain level, this “seemingly less serious” industry is experiencing a massive increase in scale.
According to Whale's data, the size of China's e-sports game market reached 76.6 billion yuan, a year-on-year increase of 46%. There were more than 70 financing incidents in the industry throughout the year, and many companies such as B Station and Jingdong also participated in the wave of acquisitions of e-sports clubs.
Recently, Li Ning acquired the Snake Club, a member of the LPL Alliance. It learned that Li Qilin, who led the acquisition, is an executive director of Li Ning, an extraordinary Chinese sports CEO, and a nephew of Li Ning. The cash portion of the acquisition involves several hundred million yuan. The team has been officially reviewed by the LPL and has permanent league seats with a total of 19 teams. The expected investment is tens of millions of yuan per year.
Extraordinary Chinese sports are mainly engaged in sports event operators and sports brokerage businesses, and are subsidiaries of extraordinary China. It is not the case that China holds Li Ning's shares at the same time.
Prior to the acquisition of Snake, Li Ning once tested the industry through sponsorship and other forms. Li Qilin revealed that the previous team's cooperative clothing was sold out in 7 minutes, and the store sales increased by 6 times, which enhanced their confidence in entering the e-sports industry to a certain extent.
Why did Li Ning open up new fronts outside traditional sports events?
Overall, the market is on the eve of the outbreak, the population base is large, and the threshold is relatively high is a few core factors. From the traditional events to the experience of electric competitions, the continuity of industrial resources, etc., is Li Ning's advantage.
Li Qilin told 36 that extraordinary Chinese sports are mainly engaged in sports related industry management. He started to pay attention to electric competition two years ago. "The 2018 LPL audience has surpassed the NBA. From the perspective of the next generation crowds, e-sports will Opportunity will become the mainstream of the mainstream sports related interest in the future. LPL itself is also very good content, there are many online and offline combinations, as well as entertainment forms of upgrade play, such as AR, holographic projection, etc. Unlike casual games, League of Legends The difficulty of the game's operation is relatively high, and the talents and hard training of the players are indispensable. This is highly compatible with traditional sports and also enhances the competitive viewing of the event."
Embracing e-sports is also the extension of Li Ning, the extraordinary Chinese sports around the horizontal competition of sports events, and the next growth point of reserves.
Extraordinary Chinese sports in the field of basketball, table tennis, badminton, marathon and other events are also running in the same period. Li Qilin said, “Li Ning Group has been doing sports and fitness products for nearly 30 years. The insight into consumers is a long-term basic skill – user preferences are closely related to derivatives and events. We have to comply with consumers, especially the next generation. The consumption logic of the crowd fills its portfolio with recent and long-term investments."
Although the surface form of e-sports and traditional sports events is different, the structure of the industrial chain is compatible and related.
Li Ning Group, the extraordinary market resources of China Sports in the sports industry, the talent reserve of the Olympic champion level, the training camp and training system, the operation of various events, the operation of venues, and the production and sales channels of professional sports equipment, etc. Resources and experience in e-sports. According to Li Qilin, the Olympic champion and the top national coaches have begun to introduce psychological training and rehabilitation training for Snake.
In particular, the "professional experience" of the e-sports industry, due to the beginning, the industrial experience in traditional sports competition has certain reference value. Li Qilin believes that professionalism not only means full-time competitions, but also that there must be a professional training system and screening mechanism suitable for the national conditions, and there are other career channels for those who have not become e-sports players after retirement.
We can find that in addition to game development, content production and supervision, Li Ning's business and resources can be matched to almost every link.
Li Qilin mentioned, “Now there are many popular head sports events on the market, but there is still a lot of commercial potential worth developing.
As for the commercial value of the event, Li Qilin believes that there are three main factors that influence the public participation, the degree of internationalization of the sport, and the openness of the event alliance ecology.
“The first two points determine the threshold of commercial value, and the third point determines the upper limit of commercial potential. Ecological openness, it is necessary to take into account the interests of all parties, athletes, coaches, sports brands, etc., and the rules that match them, The way of participating in the competition, the way of distributing benefits (the elements of the production relationship level), this is why we are optimistic about LPL."
It is not difficult to feel that Li Ning is getting younger and younger.
In addition to e-sports, there have been many new attempts around the sports industry and the big health industry. Bringing China's Li Ning and Enlightenment ACE series to New York and Paris Fashion Week, they set off the banner of "national tide rejuvenation". In the face of the aging of the brand, how to be new with the proposition, Li Qilin said that only four words are unchanged - such as walking on thin ice, keeping observation and being sensitive to new things, adjusting strategies at any time.
However, once we start embracing young people and taking the trend, it means that supply chain efficiency, response from the back end to the front end must be accelerated, and the new product development cycle is shorter. Li Qilin told 36 氪 that the company has made a lot of adjustments.
“By relying on the words “China Li Ning” can support the annual sales of tens of billions of dollars? The design alone is definitely not good, the industry needs coordination, and the product team holds the consumer behavior analysis data to communicate with the designers. Design must also consider whether mass production can be scaled up.
At the company level, we must consider more, how to shorten the supply chain and increase the consumer experience without increasing the cost. Can every profit be rolled to the next product development and marketing after selling one product?" Say.
Innovation is by no means a one-off. This is also the catwalk, the selling, and the rapid growth of performance (in the first half of 2018, Li Ning Group's revenue reached 4.713 billion yuan, up 17.9% year-on-year, the fastest growth rate since 2010). Li Ning is step-by-step and continuous. Micro innovation.
In the future, around the sports industry and the big health Footaction Promotion Codes industry, Li Ning will have more new moves. Next year, Li Qilin will also focus on the improvement of the Snake team's performance, as well as the comprehensive level of e-sports related business linkages, business performance and other attempts.
Earlier, the Ministry of Education set up an e-sports major and e-sports for the Asian Games. At the end of the year, iG won the championship and accelerated the e-sports circle and capitalization. From the policy, capital to the industrial chain level, this “seemingly less serious” industry is experiencing a massive increase in scale.
According to Whale's data, the size of China's e-sports game market reached 76.6 billion yuan, a year-on-year increase of 46%. There were more than 70 financing incidents in the industry throughout the year, and many companies such as B Station and Jingdong also participated in the wave of acquisitions of e-sports clubs.
Recently, Li Ning acquired the Snake Club, a member of the LPL Alliance. It learned that Li Qilin, who led the acquisition, is an executive director of Li Ning, an extraordinary Chinese sports CEO, and a nephew of Li Ning. The cash portion of the acquisition involves several hundred million yuan. The team has been officially reviewed by the LPL and has permanent league seats with a total of 19 teams. The expected investment is tens of millions of yuan per year.
Extraordinary Chinese sports are mainly engaged in sports event operators and sports brokerage businesses, and are subsidiaries of extraordinary China. It is not the case that China holds Li Ning's shares at the same time.
Prior to the acquisition of Snake, Li Ning once tested the industry through sponsorship and other forms. Li Qilin revealed that the previous team's cooperative clothing was sold out in 7 minutes, and the store sales increased by 6 times, which enhanced their confidence in entering the e-sports industry to a certain extent.
Why did Li Ning open up new fronts outside traditional sports events?
Overall, the market is on the eve of the outbreak, the population base is large, and the threshold is relatively high is a few core factors. From the traditional events to the experience of electric competitions, the continuity of industrial resources, etc., is Li Ning's advantage.
Li Qilin told 36 that extraordinary Chinese sports are mainly engaged in sports related industry management. He started to pay attention to electric competition two years ago. "The 2018 LPL audience has surpassed the NBA. From the perspective of the next generation crowds, e-sports will Opportunity will become the mainstream of the mainstream sports related interest in the future. LPL itself is also very good content, there are many online and offline combinations, as well as entertainment forms of upgrade play, such as AR, holographic projection, etc. Unlike casual games, League of Legends The difficulty of the game's operation is relatively high, and the talents and hard training of the players are indispensable. This is highly compatible with traditional sports and also enhances the competitive viewing of the event."
Embracing e-sports is also the extension of Li Ning, the extraordinary Chinese sports around the horizontal competition of sports events, and the next growth point of reserves.
Extraordinary Chinese sports in the field of basketball, table tennis, badminton, marathon and other events are also running in the same period. Li Qilin said, “Li Ning Group has been doing sports and fitness products for nearly 30 years. The insight into consumers is a long-term basic skill – user preferences are closely related to derivatives and events. We have to comply with consumers, especially the next generation. The consumption logic of the crowd fills its portfolio with recent and long-term investments."
Although the surface form of e-sports and traditional sports events is different, the structure of the industrial chain is compatible and related.
Li Ning Group, the extraordinary market resources of China Sports in the sports industry, the talent reserve of the Olympic champion level, the training camp and training system, the operation of various events, the operation of venues, and the production and sales channels of professional sports equipment, etc. Resources and experience in e-sports. According to Li Qilin, the Olympic champion and the top national coaches have begun to introduce psychological training and rehabilitation training for Snake.
In particular, the "professional experience" of the e-sports industry, due to the beginning, the industrial experience in traditional sports competition has certain reference value. Li Qilin believes that professionalism not only means full-time competitions, but also that there must be a professional training system and screening mechanism suitable for the national conditions, and there are other career channels for those who have not become e-sports players after retirement.
We can find that in addition to game development, content production and supervision, Li Ning's business and resources can be matched to almost every link.
Li Qilin mentioned, “Now there are many popular head sports events on the market, but there is still a lot of commercial potential worth developing.
As for the commercial value of the event, Li Qilin believes that there are three main factors that influence the public participation, the degree of internationalization of the sport, and the openness of the event alliance ecology.
“The first two points determine the threshold of commercial value, and the third point determines the upper limit of commercial potential. Ecological openness, it is necessary to take into account the interests of all parties, athletes, coaches, sports brands, etc., and the rules that match them, The way of participating in the competition, the way of distributing benefits (the elements of the production relationship level), this is why we are optimistic about LPL."
It is not difficult to feel that Li Ning is getting younger and younger.
In addition to e-sports, there have been many new attempts around the sports industry and the big health industry. Bringing China's Li Ning and Enlightenment ACE series to New York and Paris Fashion Week, they set off the banner of "national tide rejuvenation". In the face of the aging of the brand, how to be new with the proposition, Li Qilin said that only four words are unchanged - such as walking on thin ice, keeping observation and being sensitive to new things, adjusting strategies at any time.
However, once we start embracing young people and taking the trend, it means that supply chain efficiency, response from the back end to the front end must be accelerated, and the new product development cycle is shorter. Li Qilin told 36 氪 that the company has made a lot of adjustments.
“By relying on the words “China Li Ning” can support the annual sales of tens of billions of dollars? The design alone is definitely not good, the industry needs coordination, and the product team holds the consumer behavior analysis data to communicate with the designers. Design must also consider whether mass production can be scaled up.
At the company level, we must consider more, how to shorten the supply chain and increase the consumer experience without increasing the cost. Can every profit be rolled to the next product development and marketing after selling one product?" Say.
Innovation is by no means a one-off. This is also the catwalk, the selling, and the rapid growth of performance (in the first half of 2018, Li Ning Group's revenue reached 4.713 billion yuan, up 17.9% year-on-year, the fastest growth rate since 2010). Li Ning is step-by-step and continuous. Micro innovation.
In the future, around the sports industry and the big health Footaction Promotion Codes industry, Li Ning will have more new moves. Next year, Li Qilin will also focus on the improvement of the Snake team's performance, as well as the comprehensive level of e-sports related business linkages, business performance and other attempts.
2019年1月16日星期三
Grasp the Menswear Market
The Hugo Boss Group, which is at a critical stage of transformation, is trying to accelerate the pace of recovery by grasping the emerging Chinese menswear market.
According to the fashion business news, the German fashion group Hugo Boss announced today that Chinese power actor Zhao Youting has become the brand spokesperson of the brand "BO Of "Man Of Today" in Greater China. Zhao Youting has become a household name in the hearts of Chinese people in the world through a series of film and television works such as "Scorpion Hero", "Sansheng Sanshi Shili Peach Blossom".
Ingo Wilts, chief brand officer of Hugo Boss, said in a statement that Zhao Youting's image fits well with the positioning of BOSS “Man Of Today”, which is based on German precision craft design and tailoring. It also highlights BOSS's consistent self-confidence, eagerness for success and meticulous excellence. And the core value that can be trusted, the two sides will not rule out more in-depth cooperation in the future.
As of press time, the number of related posts posted by BOSS Dacoz Coupons official microblog has exceeded 10,000, and the number of Wei Weiting's Weibo fans is 13.28 million.
In fact, BOSS has always focused on creating a successful and confident image of men, and invited actor and actor with good temperament to cooperate with the brand to reach the target consumers, establish a brand image, and increase the popularity and exposure to penetrate the local area. market. In addition to Zhao Youting, BOSS invited Zhou Runfa and Huo Jianhua as spokespersons in China in 2012 and 2017.
As the core brand of the Hugo Boss Group, BOSS has been highly praised by high-end professionals for its exquisite craftsmanship and tailoring. It once set a "myth" for six consecutive years of growth. Hugo Boss was founded in 1923. It specializes in men's and women's clothing, perfumes, watches and other accessories. It is currently divided into two business units, BOSS and HUGO.
Despite the short-term crisis in 2015 and 2016, after the current CEO Mark Langer took office, Hugo Boss quickly turned around and returned to the high-end market for men's wear, which is rooted in the brand, and strictly controlled the operating costs and embarked on the road of reform and transformation.
It is noteworthy that in recent years China has become the fastest growing market for the Hugo Boss Group.
According to data released by the Hugo Boss Group in the third quarter of last year, men’s sales rose 1% and women’s sales fell 7% due to the high number of casual wear categories. Sales in the Asia Pacific region rose 6% year-on-year to 87 million euros, thanks to continued high single-digit sales growth in the Chinese mainland market, and sales in Greater China also rose 7% year-on-year.
Among them, BOSS is still the main growth engine of the group, contributing more than 85% of its performance. In addition, the Group also clearly stated that the Asian market including China will be regarded as a key expansion area. It is expected that the overall sales volume of the region will increase from 15% this year to 20% in 2022.
Some analysts pointed out that behind Hugo Boss' rapid growth in sales in China is the accelerated revival of the menswear market. According to data released by market research firm Euromonitor International, the global apparel and footwear market retail sales in 2017 increased by 4% year-on-year to US$1.7 trillion.
Among them, sportswear increased by 6.8% to US$300 billion, and children's wear increased by 6.2% to US$160 billion. Men's and women's wear increased by 3.7% and 3.3% to $419 billion and $643 billion, respectively, and men's wear grew faster than women's wear.
The agency further expects that from 2017 to 2022, men's wear will exceed female sales, with a compound annual growth rate of 2%. In addition, according to relevant data, China has a new middle class of about 200 million to 400 million. The consumption potential of the group in the fields of clothing and lifestyle is shaping a brand that pays more attention to quality.
According to another analysis, men's clothing brands with high quality and affordable price are scarce in China, and male consumer awareness is also rising. Such a market gap is a positive signal for Hugo Boss, which is committed to developing high-end men's clothing. .
Therefore, in the current global fashion industry reshuffle, the Group's men's main business tilt strategy has become more and more accurate, the brand spokesperson also revealed in an interview with the media earlier, the group plans to abandon the luxury goods market, focusing on returning to sell quality men's clothing . And emphasize the more focused development of men's fashion products, is the key to Hugo Boss to maintain a high-quality brand reputation.
In addition, the brand itself is constantly changing to adapt to the market. In order to comply with the younger consumption trend, the brand that once focused on the 40-year-old is moving its target consumer group through brand marketing, design transformation, e-commerce upgrade and other strategies. The scope has expanded to millennials.
In terms of digital marketing, the Hugo Boss Group has not slacked off and promised to increase this share from 50% to 70%. In July last year, the group also broadcast live broadcasts of the HUGO 2019 Spring/Summer series on the official website and social media on the official website and social media, further touching the young user groups and interacting with them online. At the New York Fashion Week in September of the same year, the BOSS 2019 Spring/Summer collection also used social media for simultaneous interactive live broadcasts.
From the design point of view, the collection is designed with light fabrics and distinctive details, and is presented in a street-style neon club-style stage in Berlin. It is very energetic and interesting. The BOSS 2019 Spring/Summer collection is inspired by California summer. The surfboard stripe is a decorative print on suits, dresses and coats. It combines sports and leisure style with urban elite style. Both of them reflect the group's continuous rejuvenation. The determination to change.
It is worth mentioning that men’s wear has become the most affected category as “de-dressing” is popular around the world. Young people think that formal dresses represent the old-school conservative, and therefore turn to street casual wear. According to data released by market research firm Euromonitor, as early as 2015, the sales volume of American suits has dropped by 2%. This is the third consecutive year that the industry has been hit, and the market share of casual men's wear has surpassed that of men's formal wear. In the Hugo Group's financial report, BOSS's business equipment growth is weak, but the HUGO leisure series is relatively popular among young consumers.
Therefore, there is a view that in order to counter the trend of “de-dressing”, Hugo Boss, which is starting out, has gradually changed its design style to the leisure style in recent seasons, trying to maintain the excellent tailoring of the brand for many years. At the same time, high-quality fabrics create a unique men's casual style.
In addition to adjusting the brand development strategy through the choice of spokespersons and the change of design style, and deep into the market, Hugo Boss is also actively embracing technology and fully exerting its online market, especially to grasp the pain points of Chinese consumers prefer online shopping.
Hugo Boss opened its official website in China in 2013. Subsequently, the group's main leisure style series BOSS Orange entered the Tmall Mall in 2014 and participated in the Double Eleven Shopping Festival. It was 198.1 on the double eleventh in 2015. Ten thousand yuan in sales. In 2017, Hugo Boss became the first luxury brand to enter the Luxury Pavilion of the Tmall luxury platform. The platform is brand-operated rather than channel agent, which enables brands to directly reach the mid- to high-end consumer groups and shake their customer resources.
In another e-commerce platform, Jingdong, Hugo Boss adopted a different low-price strategy. In 2015, the group entered Jingdong in a self-operated mode. The latter bought four series of nearly 10,000 items through wholesale. According to Jingdong Public Relations Department, the price of Hugo Boss sold this time is generally lower than or even lower than that of the store. Discounted price sales, even after the purchase of the tax point can not be reached.
Globally, the Hugo Boss Group has also begun to integrate online, retail and wholesale channels. After three years, the Group has completed the transformation of wholesale to self-operated retail-based channels, and in the first quarter of 2018, e-commerce sales surged by 43% through the update of huguboss.com's official website.
In addition, it has also made significant adjustments to the primary contact store that is close to the consumer. Currently in international cities such as London, Singapore and Munich, consumers can experience the concept store combining modern style store decoration with digital service. In June last year, HUGO first opened its first store in Amsterdam, the Netherlands. In addition to the upgrade of its previous infrastructure, the store also added more popular elements suitable for social media. The group plans to promote this type of store to major European cities, including Paris, in the second half of the year.
As a commercial brand, the most important thing is to judge the situation and change from time to time. In the uncertain economic environment, in response to the new round of fashion industry shocks, Hugo Boss is planning to start a new round of transformation, the group announced the new 2022 strategic plan at the end of last year, will increase Personalized service products, market resilience, data analysis and other initiatives to better meet consumer demand, cut a new generation of consumer demand for personalized customization, experiential shopping, and enhance their profitability.
In terms of upstream production and logistics of the brand, the Group plans to optimize and upgrade its product design and development, logistics, IT infrastructure and digital showroom to improve the flexibility and efficiency of business processes. According to Mark Langer, the company has shortened its time-to-market, reducing its time from product concept to store shelves by about half.
Some analysts have said earlier that Mark Langer's transformation strategy has gradually achieved results. Mark Langer emphasized that the group's earnings growth will be sustainable.
Some analysts believe that as men's consumers' pursuit of fashion and beauty intensify, BOSS has great potential for development in the men's wear market in China and the world, but it is worth noting that when the brand blindly sees the consumption power of Chinese consumers. When a swarm of bees floods into the market and wants to carve up, how can they stand out in the Romwe Coupon Code dazzling brand and become a brand must consider.
A solid brand design foundation is very important, but how to jump out of the trend with the trend of reform, create a unique competitiveness to become a brand that really leads the trend of menswear, perhaps the next step for BOSS should be considered.
According to the fashion business news, the German fashion group Hugo Boss announced today that Chinese power actor Zhao Youting has become the brand spokesperson of the brand "BO Of "Man Of Today" in Greater China. Zhao Youting has become a household name in the hearts of Chinese people in the world through a series of film and television works such as "Scorpion Hero", "Sansheng Sanshi Shili Peach Blossom".
Ingo Wilts, chief brand officer of Hugo Boss, said in a statement that Zhao Youting's image fits well with the positioning of BOSS “Man Of Today”, which is based on German precision craft design and tailoring. It also highlights BOSS's consistent self-confidence, eagerness for success and meticulous excellence. And the core value that can be trusted, the two sides will not rule out more in-depth cooperation in the future.
As of press time, the number of related posts posted by BOSS Dacoz Coupons official microblog has exceeded 10,000, and the number of Wei Weiting's Weibo fans is 13.28 million.
In fact, BOSS has always focused on creating a successful and confident image of men, and invited actor and actor with good temperament to cooperate with the brand to reach the target consumers, establish a brand image, and increase the popularity and exposure to penetrate the local area. market. In addition to Zhao Youting, BOSS invited Zhou Runfa and Huo Jianhua as spokespersons in China in 2012 and 2017.
As the core brand of the Hugo Boss Group, BOSS has been highly praised by high-end professionals for its exquisite craftsmanship and tailoring. It once set a "myth" for six consecutive years of growth. Hugo Boss was founded in 1923. It specializes in men's and women's clothing, perfumes, watches and other accessories. It is currently divided into two business units, BOSS and HUGO.
Despite the short-term crisis in 2015 and 2016, after the current CEO Mark Langer took office, Hugo Boss quickly turned around and returned to the high-end market for men's wear, which is rooted in the brand, and strictly controlled the operating costs and embarked on the road of reform and transformation.
It is noteworthy that in recent years China has become the fastest growing market for the Hugo Boss Group.
According to data released by the Hugo Boss Group in the third quarter of last year, men’s sales rose 1% and women’s sales fell 7% due to the high number of casual wear categories. Sales in the Asia Pacific region rose 6% year-on-year to 87 million euros, thanks to continued high single-digit sales growth in the Chinese mainland market, and sales in Greater China also rose 7% year-on-year.
Among them, BOSS is still the main growth engine of the group, contributing more than 85% of its performance. In addition, the Group also clearly stated that the Asian market including China will be regarded as a key expansion area. It is expected that the overall sales volume of the region will increase from 15% this year to 20% in 2022.
Some analysts pointed out that behind Hugo Boss' rapid growth in sales in China is the accelerated revival of the menswear market. According to data released by market research firm Euromonitor International, the global apparel and footwear market retail sales in 2017 increased by 4% year-on-year to US$1.7 trillion.
Among them, sportswear increased by 6.8% to US$300 billion, and children's wear increased by 6.2% to US$160 billion. Men's and women's wear increased by 3.7% and 3.3% to $419 billion and $643 billion, respectively, and men's wear grew faster than women's wear.
The agency further expects that from 2017 to 2022, men's wear will exceed female sales, with a compound annual growth rate of 2%. In addition, according to relevant data, China has a new middle class of about 200 million to 400 million. The consumption potential of the group in the fields of clothing and lifestyle is shaping a brand that pays more attention to quality.
According to another analysis, men's clothing brands with high quality and affordable price are scarce in China, and male consumer awareness is also rising. Such a market gap is a positive signal for Hugo Boss, which is committed to developing high-end men's clothing. .
Therefore, in the current global fashion industry reshuffle, the Group's men's main business tilt strategy has become more and more accurate, the brand spokesperson also revealed in an interview with the media earlier, the group plans to abandon the luxury goods market, focusing on returning to sell quality men's clothing . And emphasize the more focused development of men's fashion products, is the key to Hugo Boss to maintain a high-quality brand reputation.
In addition, the brand itself is constantly changing to adapt to the market. In order to comply with the younger consumption trend, the brand that once focused on the 40-year-old is moving its target consumer group through brand marketing, design transformation, e-commerce upgrade and other strategies. The scope has expanded to millennials.
In terms of digital marketing, the Hugo Boss Group has not slacked off and promised to increase this share from 50% to 70%. In July last year, the group also broadcast live broadcasts of the HUGO 2019 Spring/Summer series on the official website and social media on the official website and social media, further touching the young user groups and interacting with them online. At the New York Fashion Week in September of the same year, the BOSS 2019 Spring/Summer collection also used social media for simultaneous interactive live broadcasts.
From the design point of view, the collection is designed with light fabrics and distinctive details, and is presented in a street-style neon club-style stage in Berlin. It is very energetic and interesting. The BOSS 2019 Spring/Summer collection is inspired by California summer. The surfboard stripe is a decorative print on suits, dresses and coats. It combines sports and leisure style with urban elite style. Both of them reflect the group's continuous rejuvenation. The determination to change.
It is worth mentioning that men’s wear has become the most affected category as “de-dressing” is popular around the world. Young people think that formal dresses represent the old-school conservative, and therefore turn to street casual wear. According to data released by market research firm Euromonitor, as early as 2015, the sales volume of American suits has dropped by 2%. This is the third consecutive year that the industry has been hit, and the market share of casual men's wear has surpassed that of men's formal wear. In the Hugo Group's financial report, BOSS's business equipment growth is weak, but the HUGO leisure series is relatively popular among young consumers.
Therefore, there is a view that in order to counter the trend of “de-dressing”, Hugo Boss, which is starting out, has gradually changed its design style to the leisure style in recent seasons, trying to maintain the excellent tailoring of the brand for many years. At the same time, high-quality fabrics create a unique men's casual style.
In addition to adjusting the brand development strategy through the choice of spokespersons and the change of design style, and deep into the market, Hugo Boss is also actively embracing technology and fully exerting its online market, especially to grasp the pain points of Chinese consumers prefer online shopping.
Hugo Boss opened its official website in China in 2013. Subsequently, the group's main leisure style series BOSS Orange entered the Tmall Mall in 2014 and participated in the Double Eleven Shopping Festival. It was 198.1 on the double eleventh in 2015. Ten thousand yuan in sales. In 2017, Hugo Boss became the first luxury brand to enter the Luxury Pavilion of the Tmall luxury platform. The platform is brand-operated rather than channel agent, which enables brands to directly reach the mid- to high-end consumer groups and shake their customer resources.
In another e-commerce platform, Jingdong, Hugo Boss adopted a different low-price strategy. In 2015, the group entered Jingdong in a self-operated mode. The latter bought four series of nearly 10,000 items through wholesale. According to Jingdong Public Relations Department, the price of Hugo Boss sold this time is generally lower than or even lower than that of the store. Discounted price sales, even after the purchase of the tax point can not be reached.
Globally, the Hugo Boss Group has also begun to integrate online, retail and wholesale channels. After three years, the Group has completed the transformation of wholesale to self-operated retail-based channels, and in the first quarter of 2018, e-commerce sales surged by 43% through the update of huguboss.com's official website.
In addition, it has also made significant adjustments to the primary contact store that is close to the consumer. Currently in international cities such as London, Singapore and Munich, consumers can experience the concept store combining modern style store decoration with digital service. In June last year, HUGO first opened its first store in Amsterdam, the Netherlands. In addition to the upgrade of its previous infrastructure, the store also added more popular elements suitable for social media. The group plans to promote this type of store to major European cities, including Paris, in the second half of the year.
As a commercial brand, the most important thing is to judge the situation and change from time to time. In the uncertain economic environment, in response to the new round of fashion industry shocks, Hugo Boss is planning to start a new round of transformation, the group announced the new 2022 strategic plan at the end of last year, will increase Personalized service products, market resilience, data analysis and other initiatives to better meet consumer demand, cut a new generation of consumer demand for personalized customization, experiential shopping, and enhance their profitability.
In terms of upstream production and logistics of the brand, the Group plans to optimize and upgrade its product design and development, logistics, IT infrastructure and digital showroom to improve the flexibility and efficiency of business processes. According to Mark Langer, the company has shortened its time-to-market, reducing its time from product concept to store shelves by about half.
Some analysts have said earlier that Mark Langer's transformation strategy has gradually achieved results. Mark Langer emphasized that the group's earnings growth will be sustainable.
Some analysts believe that as men's consumers' pursuit of fashion and beauty intensify, BOSS has great potential for development in the men's wear market in China and the world, but it is worth noting that when the brand blindly sees the consumption power of Chinese consumers. When a swarm of bees floods into the market and wants to carve up, how can they stand out in the Romwe Coupon Code dazzling brand and become a brand must consider.
A solid brand design foundation is very important, but how to jump out of the trend with the trend of reform, create a unique competitiveness to become a brand that really leads the trend of menswear, perhaps the next step for BOSS should be considered.
2019年1月8日星期二
Perfume Group Coty Shares Performed the Worst Last Year
After receiving investment rating from JPMorgan Chase & Co. (NYSE:JPM) on JP Morgan Chase on Friday, beauty giant Coty Inc. (NYSE:COTY) Coty Group shares rose more than 10% on two days, sweeping 2018 in S&P The haze of the bottom of the 500 index.
Due to the integration of Procter & Gamble Co. (NYSE: PG) P&G Group's VW business is progressing slowly and encounters new supply chain problems. After the release of the first quarter results in early November 2018, Coty Group's share price has been swayed since the beginning of the year. The $20 fell to less than $6, with the last two months falling by nearly 50%.
In 2018, the Coty Group fell 67.0%, the worst performer in the S&P 500 Index (SPX), and even worse than the Victoria's Secret Victoria's Secret (VS) parent company L Brands Inc. (NYSE: LB), the latter's share price Romwe Coupon Code plunged 57.4% due to the continued downturn in VS and total loss of consumer contact. The S&P Consumer Goods Segment (XLP) fell 11.2% for the same period, while the S&P Retail Index (XRT) The annual decline was only 8.0%.
Xiaomo’s report on Friday said that due to the poor performance of the previous year, the share price of Coty Group has fallen, and the rating of Coty Group has been raised from “reduce” to “neutral”, analyst Andrea Teixeira believes In the next few quarters, the management will realign investor expectations and announce plans to re-launch Coty's growth.
Less than a week after the announcement of the first-quarter results triggered a sharp fall in stock prices, Coty Group announced that both Bart Becht and Camillo Pane had stepped down from the group chairman and CEO. Camillo Pane's coffee retailer Jacobs Douwe Egberts (JDE) and food retailer Mars, Incorporated former CEO Pierre Laubies, Dutch food giant JDE and Coty have the same major shareholder - the German rich Reinmen Lehman family Joh A. Benckiser Co. (JAB Holding Co.).
For the new CEO's policy, Andrea Teixeira believes that Coty may implement options to sell some or all of the weak consumer goods division.
As of the end of September, the first quarter of the 2019 fiscal year, Coty Group's mass consumer goods business revenue of 828.8 million US dollars, down 20.6% year-on-year, a comparable decline of 14.0%, and recorded an operating loss of 18.6 million US dollars. Coty said that the elimination of 5% of the supply chain impact still has a high single-digit decline, indicating weak US and European operations.
For investors may be bargain-hunting, Xiaomo analysts said it is too early, because the negative news of the US giants may follow, the trend of the mass consumer goods business may be worse than expected, and pressure on the full year of profitability.
Tang Xiaotang, an analyst at No Agency, a fashion industry research consultancy, said that after the first quarter results, JAB Cosmetics BV, the group's major shareholder, continued to increase its shareholding in Coty, while the group's dividend yield was attractive. Currently, the group is in perfumes and hair salons. And in the three fields of make-up, they occupy the first, second and third place in the world respectively. The stock price weakness in the past year was mainly due to the high proportion of mass consumer goods, and the poor Dacoz performance of this category was not the result of a company in Coty. It was a performance trend of the industry. Even if P&G was involved in how to integrate a large number of competing brands, In the frequent acquisition process, Coty is indispensable for the integration of time, energy and capital, and the market focuses on this. But he said that Coty's share price is already in a state of complete oversold, and in the coming year, the benefits far outweigh the risks.
The analyst who held Cotti's head gave the US beauty giant a "outperform" rating in the report at the end of last month, with a target price of $9.5.
Due to the integration of Procter & Gamble Co. (NYSE: PG) P&G Group's VW business is progressing slowly and encounters new supply chain problems. After the release of the first quarter results in early November 2018, Coty Group's share price has been swayed since the beginning of the year. The $20 fell to less than $6, with the last two months falling by nearly 50%.
In 2018, the Coty Group fell 67.0%, the worst performer in the S&P 500 Index (SPX), and even worse than the Victoria's Secret Victoria's Secret (VS) parent company L Brands Inc. (NYSE: LB), the latter's share price Romwe Coupon Code plunged 57.4% due to the continued downturn in VS and total loss of consumer contact. The S&P Consumer Goods Segment (XLP) fell 11.2% for the same period, while the S&P Retail Index (XRT) The annual decline was only 8.0%.
Xiaomo’s report on Friday said that due to the poor performance of the previous year, the share price of Coty Group has fallen, and the rating of Coty Group has been raised from “reduce” to “neutral”, analyst Andrea Teixeira believes In the next few quarters, the management will realign investor expectations and announce plans to re-launch Coty's growth.
Less than a week after the announcement of the first-quarter results triggered a sharp fall in stock prices, Coty Group announced that both Bart Becht and Camillo Pane had stepped down from the group chairman and CEO. Camillo Pane's coffee retailer Jacobs Douwe Egberts (JDE) and food retailer Mars, Incorporated former CEO Pierre Laubies, Dutch food giant JDE and Coty have the same major shareholder - the German rich Reinmen Lehman family Joh A. Benckiser Co. (JAB Holding Co.).
For the new CEO's policy, Andrea Teixeira believes that Coty may implement options to sell some or all of the weak consumer goods division.
As of the end of September, the first quarter of the 2019 fiscal year, Coty Group's mass consumer goods business revenue of 828.8 million US dollars, down 20.6% year-on-year, a comparable decline of 14.0%, and recorded an operating loss of 18.6 million US dollars. Coty said that the elimination of 5% of the supply chain impact still has a high single-digit decline, indicating weak US and European operations.
For investors may be bargain-hunting, Xiaomo analysts said it is too early, because the negative news of the US giants may follow, the trend of the mass consumer goods business may be worse than expected, and pressure on the full year of profitability.
Tang Xiaotang, an analyst at No Agency, a fashion industry research consultancy, said that after the first quarter results, JAB Cosmetics BV, the group's major shareholder, continued to increase its shareholding in Coty, while the group's dividend yield was attractive. Currently, the group is in perfumes and hair salons. And in the three fields of make-up, they occupy the first, second and third place in the world respectively. The stock price weakness in the past year was mainly due to the high proportion of mass consumer goods, and the poor Dacoz performance of this category was not the result of a company in Coty. It was a performance trend of the industry. Even if P&G was involved in how to integrate a large number of competing brands, In the frequent acquisition process, Coty is indispensable for the integration of time, energy and capital, and the market focuses on this. But he said that Coty's share price is already in a state of complete oversold, and in the coming year, the benefits far outweigh the risks.
The analyst who held Cotti's head gave the US beauty giant a "outperform" rating in the report at the end of last month, with a target price of $9.5.
2018年12月24日星期一
Superdry Market Value Evaporated 80%
The brand that was founded by the company has plunged more than 80% after leaving, and the British street brand Superdry founder Julian Dunkerton plans to hold a special shareholders meeting to regain the brand.
British Sky News quoted sources on Sunday as saying that Julian Dunkerton is in contact with private equity funds in an attempt to delist the Superdry PLC (SDRY.L) from the privatization of the London Stock Exchange. After several high-level reductions, Julian Dunkerton threw about 18% of the group's shares.
Due to the British diplomatic difficulties in Brexit and the warm winter effect, after the release of the interim results and the third profit warning in the fiscal year on December 12, the extremely dry stock price fell by 40% in a single day, recording a 52-week low of 354.00 pence, which was set at the beginning of the year. The historical high of 2,102.00 pence plunged 83.2%. Despite the extreme dryness of the past week, the stock has fallen nearly 80% so far this year.
The source also said that Julian Dunkerton tried to remove the current chairman of the company, Peter Bamford and CEO Euan Sutherland, through a special shareholders meeting.
The extremely dry proxy dispute is one of many similar incidents in the open market in recent years. According to sources, Julian Dunkerton may return to the company as interim CEO, but he does not want to stay in that position for a long time, and privatization is a last resort. The last option.
When updating the mid-term sales data in early November, Julian Dunkerton publicly opposed Euan Sutherland's transformation plan, did not want Euan Sutherland to cut the brand Skus, and claimed that the extreme dryness had embarked on the "completely wrong track" and that he could not "30 years of hard work." "Put into recession and sit back and ignore."
However, if a special general meeting is convened, Julian Dunkerton still needs the support of other major shareholders, and the market believes that he needs to support the institutional investors Aberdeen Standard Investments and Dacoz Artemis, which together hold an extremely dry 20% stake. Once there is no support from existing investors, Julian Dunkerton may offer a final killing, seeking an external PE to form a consortium that will be extremely dry and privatized.
No fashion Chinese network data shows that as of the first half of the fiscal year of October 27, the extremely dry and continuing business profit before tax decreased from 25.3 million pounds to 12.9 million pounds, plummeted 49.0%, the actual operating profit of 26.4 million pounds, compared to 2018 In the middle of the year, 9.1 million pounds increased by 190.1%, mainly due to changes in the fair value of foreign exchange contracts.
The UK company expects a pre-tax profit of £55 million to £70 million for the current fiscal year, compared to £17 million for the pre-tax profit for the previous fiscal year. At the beginning of last month, when the company released preliminary data on mid-term sales, it said that the annual profit was 10 million pounds retrograde, and the new profit forecast showed that at least 20 million pounds of retrogression, up to 42 million pounds.
In addition, Extreme Dry also released the “Difficult trading period” transformation plan.
Group CEO Euan Sutherland said that the business in the first half of the year was in a difficult environment – unfavorable weather, consumer purchases were driven entirely by discounts, but the company is launching an 18-month innovation and diversification project.
Under the new transformation strategy, the new plan includes accelerating the launch of new products, launching a new children's wear business next year (expecting a margin of profit of £10 million in FY 2022) and a pure organic cotton product line that fully realizes organic cotton raw materials in 2040. In addition, the company will continue to promote the digital business of B2B, third-party online platform, and expansion in the US and China markets, expecting international business income in FY 2020 to reach 400 million pounds.
Under the new plan, the company will adopt lower-priced Chinese supplier products and guarantee brand authorization for the accessory series while ensuring the original quality.
Closed stores and layoffs are also in the new Romwe Coupon Code transformation strategy. The assessment and implementation will be completed in March 2019. It will also include reducing the rent renewal to reduce the operating expenses of £50 million by 2020. In addition, through the figures The strategy allows capital expenditures to be reduced by between £35 million and £40 million per year.
British Sky News quoted sources on Sunday as saying that Julian Dunkerton is in contact with private equity funds in an attempt to delist the Superdry PLC (SDRY.L) from the privatization of the London Stock Exchange. After several high-level reductions, Julian Dunkerton threw about 18% of the group's shares.
Due to the British diplomatic difficulties in Brexit and the warm winter effect, after the release of the interim results and the third profit warning in the fiscal year on December 12, the extremely dry stock price fell by 40% in a single day, recording a 52-week low of 354.00 pence, which was set at the beginning of the year. The historical high of 2,102.00 pence plunged 83.2%. Despite the extreme dryness of the past week, the stock has fallen nearly 80% so far this year.
The source also said that Julian Dunkerton tried to remove the current chairman of the company, Peter Bamford and CEO Euan Sutherland, through a special shareholders meeting.
The extremely dry proxy dispute is one of many similar incidents in the open market in recent years. According to sources, Julian Dunkerton may return to the company as interim CEO, but he does not want to stay in that position for a long time, and privatization is a last resort. The last option.
When updating the mid-term sales data in early November, Julian Dunkerton publicly opposed Euan Sutherland's transformation plan, did not want Euan Sutherland to cut the brand Skus, and claimed that the extreme dryness had embarked on the "completely wrong track" and that he could not "30 years of hard work." "Put into recession and sit back and ignore."
However, if a special general meeting is convened, Julian Dunkerton still needs the support of other major shareholders, and the market believes that he needs to support the institutional investors Aberdeen Standard Investments and Dacoz Artemis, which together hold an extremely dry 20% stake. Once there is no support from existing investors, Julian Dunkerton may offer a final killing, seeking an external PE to form a consortium that will be extremely dry and privatized.
No fashion Chinese network data shows that as of the first half of the fiscal year of October 27, the extremely dry and continuing business profit before tax decreased from 25.3 million pounds to 12.9 million pounds, plummeted 49.0%, the actual operating profit of 26.4 million pounds, compared to 2018 In the middle of the year, 9.1 million pounds increased by 190.1%, mainly due to changes in the fair value of foreign exchange contracts.
The UK company expects a pre-tax profit of £55 million to £70 million for the current fiscal year, compared to £17 million for the pre-tax profit for the previous fiscal year. At the beginning of last month, when the company released preliminary data on mid-term sales, it said that the annual profit was 10 million pounds retrograde, and the new profit forecast showed that at least 20 million pounds of retrogression, up to 42 million pounds.
In addition, Extreme Dry also released the “Difficult trading period” transformation plan.
Group CEO Euan Sutherland said that the business in the first half of the year was in a difficult environment – unfavorable weather, consumer purchases were driven entirely by discounts, but the company is launching an 18-month innovation and diversification project.
Under the new transformation strategy, the new plan includes accelerating the launch of new products, launching a new children's wear business next year (expecting a margin of profit of £10 million in FY 2022) and a pure organic cotton product line that fully realizes organic cotton raw materials in 2040. In addition, the company will continue to promote the digital business of B2B, third-party online platform, and expansion in the US and China markets, expecting international business income in FY 2020 to reach 400 million pounds.
Under the new plan, the company will adopt lower-priced Chinese supplier products and guarantee brand authorization for the accessory series while ensuring the original quality.
Closed stores and layoffs are also in the new Romwe Coupon Code transformation strategy. The assessment and implementation will be completed in March 2019. It will also include reducing the rent renewal to reduce the operating expenses of £50 million by 2020. In addition, through the figures The strategy allows capital expenditures to be reduced by between £35 million and £40 million per year.
2018年11月12日星期一
Swiss Luxury Watch Brand Launches Limited Edition Watch
Recently, to celebrate the 10th anniversary of the launch of Bitcoin, LVMH Group's Swiss luxury watch brand Hublot has launched a limited edition watch that only supports bitcoin payment. The watch is called the Big Bang Meca-10 P2P, with a limited edition of 210 pieces, because the number of Bitcoin issuance rules will never exceed 21 million.
Considering that it is the first time to enter the virtual currency trading field, Yubo has found the Asian digital asset economy company Octagon Strategy Limited (OSL) to cooperate on the promotion and sales of this watch.
If you want to buy this watch, customers need to register on a dedicated website. OSL will process the registered data information in the background, and will notify the customer of the payment information by e-mail after confirmation.
“I am very pleased to have cooperated with OSL, which enables us to achieve the vision of Yubo in a targeted and peer-to-peer manner,” Yubo’s CEORicardo Guadalupe said in a related statement. “This watch gives us Soufeel Coupons the opportunity to continue exploring the future. Sexual opportunities."
This watch will continue the design of the Big Bang (Big Bang), a classic black watch with a diameter of 45 mm. The case is made of ultra-high temperature resistant zirconia with ceramic sandblasting. It is worth mentioning that Yubo's Big Bang series won the Best Design Award at the 2005 Geneva Watch Grand Prix.
It is more important to note that each of the 210 products of the Big Bang Meca-10 P2P is specially customized for the buyer, as each watch is engraved with the purchase of the watch from the Bitcoin transaction code. In addition, in order to highlight this is a "currency exclusive" watch, the strap will use blue calfskin with black plastic lining and decorative line design. Yubo said that the color scheme was inspired by the Bitcoin logo.
According to current plans, this watch will be previewed on November 6th, 2018 at OSL's headquarters office in Hong Kong. The audience can not only see the watch of the watch on the same day, but also see and experience the digital currency payment system that Yubo will use in the sale of this watch.
Delivery of all products is expected to be completed in early 2019. According to Bloomberg News, the watch is estimated based on current bitcoin value, with an equivalent value of approximately $25,000.
Considering that it is the first time to enter the virtual currency trading field, Yubo has found the Asian digital asset economy company Octagon Strategy Limited (OSL) to cooperate on the promotion and sales of this watch.
If you want to buy this watch, customers need to register on a dedicated website. OSL will process the registered data information in the background, and will notify the customer of the payment information by e-mail after confirmation.
“I am very pleased to have cooperated with OSL, which enables us to achieve the vision of Yubo in a targeted and peer-to-peer manner,” Yubo’s CEORicardo Guadalupe said in a related statement. “This watch gives us Soufeel Coupons the opportunity to continue exploring the future. Sexual opportunities."
This watch will continue the design of the Big Bang (Big Bang), a classic black watch with a diameter of 45 mm. The case is made of ultra-high temperature resistant zirconia with ceramic sandblasting. It is worth mentioning that Yubo's Big Bang series won the Best Design Award at the 2005 Geneva Watch Grand Prix.
It is more important to note that each of the 210 products of the Big Bang Meca-10 P2P is specially customized for the buyer, as each watch is engraved with the purchase of the watch from the Bitcoin transaction code. In addition, in order to highlight this is a "currency exclusive" watch, the strap will use blue calfskin with black plastic lining and decorative line design. Yubo said that the color scheme was inspired by the Bitcoin logo.
According to current plans, this watch will be previewed on November 6th, 2018 at OSL's headquarters office in Hong Kong. The audience can not only see the watch of the watch on the same day, but also see and experience the digital currency payment system that Yubo will use in the sale of this watch.
Delivery of all products is expected to be completed in early 2019. According to Bloomberg News, the watch is estimated based on current bitcoin value, with an equivalent value of approximately $25,000.
2018年11月1日星期四
H&M Is On The Joint Name And Uniqlo
On October 11th, H&M released the catalogue, product map and price of this series with MOSCHINO in the official website of many countries and regions. On the same day, Uniqlo was not outdone, and announced that it would launch a joint series with Alexander Wang. On October 24th, in New York on the other side of the ocean, the long-awaited MOSCHINO[tv]H&M cooperation series was launched on Pier 39, and continued to build momentum for this cooperation. On the same day, Uniqlo will be Uniqlo x The complete series of Alexander Wang is public. Even the two brands are on the 8th of November, one on November 9. I don't know if these two brands are really on the bar, but for us this is good news. To buy big names at a cheap price, we just need to prepare the wallet slyly and stare at the computer and wait for the payment.
Although the big name and the fast fashion joint name are not new, but they have found the right partner, they will always be snapped up. Fast fashion needs big cards to improve their design level and gold content. Big brands also need fast fashion to help them broaden. The market is even famous. H&M's big-name cooperation series in the past two years has been cold, and the cooperation series with KENZO is sincere, but it is too difficult to control. Last year, the cooperation series with ERDEM failed to attract attention because of the lack of understanding of ERDEM. This year, I finally got the right thigh and found MOSCHINO in line with my own temperament.
So what kind of joint temperament does H&M have? Looking at the successful joint series of H&M cooperation, it is more commercial, such as the joint series with BALMAIN in 2015, the sale of all the products on the official website is almost seconds, and there are fans in the world. Waiting outside the store all night, some areas even go to the day and night three days in advance.
Compared with H&M's business, Uniqlo, which has been successful in the joint series for two years, is more literary, whether it is a series of collaborations with former Hermès designer lemaire, or a collaboration with JW Anderson last year.
Uniqlo x Alexander Wang
Before I saw the complete catalogue, I was a bit worried. UNIQLO x Alexander Wang’s joint name would destroy Uniqlo’s joint temperament. It’s important to know that Alexander Wang’s brand temperament is relatively commercial and street, and Alexander Wang’s Created a sales miracle of the H&M joint series. However, when I saw the complete series of this joint name, it proved that my fears were superfluous. Except for the hands and feet on the logo, only those who really understand Alexander Wang will see his shadow in the details.
Uniqlo has come up with its own signature HEATTECH technology, and Alexander Wang is responsible for the design. The design level mainly adopts a symmetrical idea, which cuts the front piece of the garment from the Dacoz.com middle to re-sewn, which adds decorativeity; some of the pieces have a diagonal stripe design, and the perfect symmetry on the left and right sides has higher requirements on the process. In addition to the regular black, white, gray, and beige colors of the underwear, the color has also increased the fluorescent green that Alexander Wang likes. The logos of both sides appear in the tops of the jacket, the sleeves, and the waistband of the bottom. The entire collection consists of 16 pieces, including 6 men's and 10 women's.
Alexander Wang likes to make a fuss about the logo and change the logo of the original brand. Sure enough, this time he has not missed Uniqlo, "blackening" Uniqlo.
H&M urgently needs to save itself in a simple and rude, topical way, which is why the former explosion-making machine MOSCHINO was chosen. And MOSCHINO is also absolutely to force, not only give a wide variety of women's clothing, men's clothing and even the first pet clothing, but also indispensable accessories, but also personally appeared in the catalog. The whole series can be divided into two parts, the exaggerated party and the Disney cute pet.
Whether it's a grandiose party or a Disney pop, both are actually high-profile elements in Jermey Scott's work.
Golden thick chain, gold sequins, motorcycle jacket, chain and leopard print, this style is full of charming Italian party elements, each piece reflects the designer's love for MOSCHINO tradition, and he has been creative since 2013. The director has brought the distinctive style of MOSCHINO - bold, fearless, eye-catching, high-profile! This time unreservedly dedicated to H&M.
The Disney-themed pieces in the joint series continue Jeremy Scott's playful style, and cartoon characters such as Mickey Mouse and Donald Duck are presented in the street and sports style. Including long sweaters, baseball uniforms, T-shirts, elastic pants, etc.
It is expected that when it is officially released, accessories and pet clothes will be the focus of the rush, especially the same bag and mobile phone case. It should be known that the MOSCHINO locomotive jacket Newchic Coupon can cost over RMB 10,000, and according to the previous cooperation series pricing, it should not More than one thousand yuan, one tenth of the price to buy the same paragraph, really really should be the phrase "buy big price".
Although the big name and the fast fashion joint name are not new, but they have found the right partner, they will always be snapped up. Fast fashion needs big cards to improve their design level and gold content. Big brands also need fast fashion to help them broaden. The market is even famous. H&M's big-name cooperation series in the past two years has been cold, and the cooperation series with KENZO is sincere, but it is too difficult to control. Last year, the cooperation series with ERDEM failed to attract attention because of the lack of understanding of ERDEM. This year, I finally got the right thigh and found MOSCHINO in line with my own temperament.
So what kind of joint temperament does H&M have? Looking at the successful joint series of H&M cooperation, it is more commercial, such as the joint series with BALMAIN in 2015, the sale of all the products on the official website is almost seconds, and there are fans in the world. Waiting outside the store all night, some areas even go to the day and night three days in advance.
Compared with H&M's business, Uniqlo, which has been successful in the joint series for two years, is more literary, whether it is a series of collaborations with former Hermès designer lemaire, or a collaboration with JW Anderson last year.
Uniqlo x Alexander Wang
Before I saw the complete catalogue, I was a bit worried. UNIQLO x Alexander Wang’s joint name would destroy Uniqlo’s joint temperament. It’s important to know that Alexander Wang’s brand temperament is relatively commercial and street, and Alexander Wang’s Created a sales miracle of the H&M joint series. However, when I saw the complete series of this joint name, it proved that my fears were superfluous. Except for the hands and feet on the logo, only those who really understand Alexander Wang will see his shadow in the details.
Uniqlo has come up with its own signature HEATTECH technology, and Alexander Wang is responsible for the design. The design level mainly adopts a symmetrical idea, which cuts the front piece of the garment from the Dacoz.com middle to re-sewn, which adds decorativeity; some of the pieces have a diagonal stripe design, and the perfect symmetry on the left and right sides has higher requirements on the process. In addition to the regular black, white, gray, and beige colors of the underwear, the color has also increased the fluorescent green that Alexander Wang likes. The logos of both sides appear in the tops of the jacket, the sleeves, and the waistband of the bottom. The entire collection consists of 16 pieces, including 6 men's and 10 women's.
Alexander Wang likes to make a fuss about the logo and change the logo of the original brand. Sure enough, this time he has not missed Uniqlo, "blackening" Uniqlo.
H&M urgently needs to save itself in a simple and rude, topical way, which is why the former explosion-making machine MOSCHINO was chosen. And MOSCHINO is also absolutely to force, not only give a wide variety of women's clothing, men's clothing and even the first pet clothing, but also indispensable accessories, but also personally appeared in the catalog. The whole series can be divided into two parts, the exaggerated party and the Disney cute pet.
Whether it's a grandiose party or a Disney pop, both are actually high-profile elements in Jermey Scott's work.
Golden thick chain, gold sequins, motorcycle jacket, chain and leopard print, this style is full of charming Italian party elements, each piece reflects the designer's love for MOSCHINO tradition, and he has been creative since 2013. The director has brought the distinctive style of MOSCHINO - bold, fearless, eye-catching, high-profile! This time unreservedly dedicated to H&M.
The Disney-themed pieces in the joint series continue Jeremy Scott's playful style, and cartoon characters such as Mickey Mouse and Donald Duck are presented in the street and sports style. Including long sweaters, baseball uniforms, T-shirts, elastic pants, etc.
It is expected that when it is officially released, accessories and pet clothes will be the focus of the rush, especially the same bag and mobile phone case. It should be known that the MOSCHINO locomotive jacket Newchic Coupon can cost over RMB 10,000, and according to the previous cooperation series pricing, it should not More than one thousand yuan, one tenth of the price to buy the same paragraph, really really should be the phrase "buy big price".
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